Owned by Brian Hong · CEO, Magister Digital
For $5M to $200M home services, medical, and legal operators done coordinating four vendors, four dashboards, and four versions of who is responsible when the calendar goes quiet. One team runs SEO, paid media, AI automation, CRM, and web, and a founder signs the brief every Monday.
A full-stack marketing engagement puts SEO, Google Ads, Meta Ads, AI automation, CRM, and web under one team that reconciles every channel to a single revenue number. One BI dashboard ties each marketing dollar forward to a booked appointment and back to its source, so your CFO audits one truth instead of four reports that never agree.
Prefer to dial it yourself: (619) 330-0953
› We built this full-stack engine for TurnkeyRenovators first, a multi-seven-figure construction company Brian Hong partners in. It grew revenue year over year on the exact SEO, paid media, AI automation, and attribution stack we now run for clients.
Brian Hong · CEO, Magister Digital
You are deciding whether to put real money behind one accountable team. Here is the skepticism most operators carry into that call, named out loud, so you can judge our answers instead of guessing at them.
When your paid-media agency, your SEO agency, your web designer, and your automation consultant all report to you separately, nobody owns the only number that matters. Every week your attribution stays split across four dashboards, you re-buy leads you already paid to attract, and you cut the wrong channel because you cannot see which one paid your team.
It sounds like you do not need a fifth dashboard. You need one team that can tell you which line of it became a customer.
Book a strategy call No deck. No pitch. (619) 330-0953
The signature of a full-stack engagement is the BI layer. It is what separates one accountable team from five channels running in parallel with five separate reports. Here is what we install in the first thirty days, and what your CFO is looking at by Friday of Week 2.
We get access to your ad accounts, analytics, CRM, calendar, and call recordings, then map your current cost per booked appointment by channel. We read the receipts before we open our mouths. No assumptions, no inherited excuses from the last agency.
The dashboard goes in during Week 2. GA4, Meta CAPI, Google Ads offline conversions, call attribution, and CRM pipeline stages all wire to one view. Your CFO can audit it by Friday of Week 2. This is the foundation every channel reports against.
Week 3: bid changes, negative keywords, landing-page fixes, AI intake agents through Flowbots, Meta creative refresh, live in market. We do not present Week 3 in a deck. Michael Merlino’s agents go live on intake. Dimitry Morgan’s paid campaigns go live with corrected attribution.
Week 4: a document, not a slide deck, with numbered budget targets per channel and a named owner per workstream. A founder signs it. If we miss a Month 1 milestone, you do not pay for Month 2.
Most agencies sell you one channel in isolation and hope you forget to ask how it ties to revenue. The full-stack engagement is not an upsell. It is the only model that fixes the accountability problem. When one team owns SEO, Google Ads, Meta Ads, AI automation, CRM, web, and the BI layer together, there is no more “the leads were bad” conversation between vendors. There is one conversation, one Slack channel, and a founder who signed the brief.
Each service is the entry point for some operators and a leak for others. In the stack, none of them runs as a silo. Every channel feeds the same dashboard and reconciles to the same booked-appointment number. Here is the full engine, and the page for each channel:
Route by vertical too. The proof, compliance posture, and founder owner change by industry: home services, medical and dental, and legal.
We will not sign a full-stack engagement we do not believe we can win. The work has to keep itself sold off one number, or we have no business taking your $60K a month.
We built the five-channel-plus-BI engine for TurnkeyRenovators first, the multi-seven-figure construction company Brian Hong partners in, because we were tired of operating inside the four-vendor model ourselves. It grew revenue year over year on this exact stack. That is not a case study, it is the business where the system was built. Michael Merlino owns the AI and CRM layer through Flowbots and Stealth Code. Dimitry Morgan owns paid attribution out of Denver Digital Agency. Three founders, one report, one number.
Brian Hong · CEO, Magister Digital
Cost per booked appointment by channel, by week. Spend reconciled to your CRM, not to Google’s interface. The same weekly view three founders read every Monday, not a slide that summarizes it.
SEO, Google Ads, Meta Ads, AI automation, CRM development, web design, and full-stack strategy run as one engine. No four-vendor coordination, no “who is responsible for that” phone calls, no pods presenting someone else’s spreadsheet.
Brian Hong, Michael Merlino, and Dimitry Morgan each sign the same report. A written 90-day scale plan with numbered budget targets per channel and a named owner per workstream. Changes ship in Week 3, not slides.
Answered honestly. If something below disqualifies us, we would rather you know now than three months in.
Full-stack engagements start at $60K per month, fully scoped, fully staffed, fully attributed. Single-channel engagements start at $20K per month. We scope from there based on pace, market intensity, and how much of the stack we operate. We do not publish a single number because the math depends on what you actually need.
No. Single-channel engagements start at $20K per month. The full-stack engagement is $60K and up because one team running every channel together is a different operating commitment than running one. We do not bill for services you are not buying. If you start with paid media, we tell you when adding SEO or AI makes financial sense, not before.
One team owns the result. When the calendar is empty, there is no four-way conversation about whose fault it is. Brian Hong, Michael Merlino, and Dimitry Morgan all sign the same weekly brief. The dashboard shows one truth: cost per booked appointment, by channel, by week. Nobody hides in a silo when three founders read the same number you do.
No. Three verticals, USA-wide. We turn down work outside this list because operator depth is the asset. Pure e-commerce, first-time buyers without baseline analytics, and businesses under $5M in revenue are referred to Infintech Designs instead. We will not sign an engagement we do not believe we can win.
A 90-day initial term, then month-to-month. No long lock-ins. We do not lock clients into a year because the work should keep itself sold. If the math at the end of month four says we are not the right team for the next stage, we say so first, before you find out from the dashboard.
Yes. On the 45-minute strategy session we walk you through the same weekly BI view the TurnkeyRenovators team runs its business off. You see how every channel feeds one attribution layer and one weekly report. No deck. No pitch. A live dashboard, and a written read on what we would run first.
Is now a bad time to find out which of your channels is actually paying you?
Bring your numbers to a 45-minute working session with Brian Hong, CEO. We walk you through the same weekly dashboard TurnkeyRenovators runs on, show you how every channel feeds one attribution layer, and give you a written read on what we would run first. No deck. No pitch. If we are not the right team, we say so in the session.
Or dial it directly: (619) 330-0953
Brian Hong · CEO, Magister Digital
