“This is another agency that overpromises, then disappears after the contract is signed.”
Most do. We do not take a client we cannot move the number for, and a founder signs your brief every Monday. There is always a name attached to the work.
Law firm marketing for $5M to $200M practices
More qualified case intakes and signed retainers, run by one team that wrote your ABA Rule 7.1 compliance into the brief.
For managing partners done paying four vendors who never read ABA Model Rule 7.1. One team runs paid traffic, Local Services Ads, legal SEO, and AI case intake under one roof. One dashboard reports qualified intakes by case type. A founder signs the working brief every Monday. No deck. No pitch.
Three firm-audit slots open this week
Intake systems for PI, defense, family, estate firms since 2008 ABA Model Rule 7.1 review on every deliverable 50+ years combined SEO and paid media experience
- › Intake systems built across PI, criminal defense, family, estate, immigration, and mass tort since 2008 via Infintech Designs
- › ABA Model Rule 7.1 and 7.2 review built into every ad, landing page, and email before sign-off
- › LSA management, verification protection, and reinstatement experience on managed accounts
- › $5M to $200M firm revenue · Three founders sign every weekly brief
The questions a careful buyer is already holding.
We would rather answer them here than pretend you are not asking them.
“I have been burned before. Reports full of clicks and impressions, and a calendar that stayed empty.”
We report booked jobs, scheduled consults, and signed cases, reconciled inside your CRM. Rankings and impressions are a side effect. The number we stand behind is revenue you can trace to a source.
“At $20,000 to $60,000 a month, this is probably too expensive for us.”
The real question is whether the work returns more than it costs. If the math does not work for your business, we will tell you on the call, and you keep your money. We would rather lose the deal than take an account we cannot grow.
“You probably do not actually understand my business.”
We work in three verticals only: home services, medical and dental, and legal. We are not a generalist agency taking your account as an experiment. The three founders ran service businesses on the operator side of the table before they ever built an agency for one.
Is now a bad time to fix your attribution? Call (619) 330-0953 and ask the hardest version of any of these.
Five channels. One team. All measured against qualified case intakes and signed retainers on your intake calendar.
Legal marketing has a compliance perimeter that most agencies navigate by guessing. We work with firms that need an agency that has already read ABA Model Rules 7.1, 7.2, and 7.3, understands how each state bar layers its own rules on top of the Model Rules, and knows the difference between outcome promises that get attorneys disciplined and workmanship commitments that are permissible. We built a system that produced measurable intake lift for similar firms. We say similar because ABA Model Rule 7.1 is explicit: prior results do not guarantee a similar outcome, and we will not pretend otherwise.
Get qualified intake requests on the case calendar, not leads in a spreadsheet no one reads.
Google Ads and Local Services Ads run as one acquisition engine tied to qualified case intakes rather than clicks. Every piece of ad copy is reviewed against ABA Model Rule 7.1 and your state bar’s advertising rules before your managing partner sees it. No outcome promises. No “specialist” or “expert” claims unless your attorney is board-certified per state. Owned by Dimitry Morgan, Head of Paid Media at Magister Digital, with 15 years of paid-media operations. We do not run generic legal ad templates. We write copy that respects your bar rules on the first pass.
Outcome: Qualified intakes by case type and channel, tracked back to your CRM, weekly.
See the acquisition stack- LEGAL SEO Practice-area SEO that compounds as your case mix and service locations grow Topical maps per practice area (personal injury, criminal defense, family law, estate planning, immigration, business litigation), technical hygiene, Google Business Profile management, and AI search visibility. Rankings are a side-effect. The number we report is qualified intakes from organic search by case type. Built using Stealth Code tools including SEO Neo and Omega Indexer for indexing acceleration and topical authority building.
- GOOGLE ADS AND LSA Paid search and Local Services Ads with bar-compliant copy and reinstatement protection Bid governance by case type, negative keyword discipline to filter unqualified callers, and Local Services Ads account management including verification status protection. Ad copy reviewed against ABA Model Rule 7.1 and your specific state bar rules before any impression is served. If your LSA account goes sideways, we manage the reinstatement process. We reconcile spend to qualified intakes inside your CRM, not Google’s interface.
- AI CASE INTAKE After-hours intake and inquiry follow-up built on Flowbots with native CRM routing AI agents built on Flowbots qualify inquiries by case type, ask the intake questions your firm needs, and sync to Clio, MyCase, or PracticePanther so qualified matters land in the right associate’s queue without a front-desk handoff. We work with firms that lose qualified callers to after-hours silence. Built and operated by Michael Merlino, co-owner of SEO Rockstars with Brian Hong and Gregory Ortiz, and co-founder of CTR Geeks. No AI agent scripts contain outcome promises or specialization claims.
- WEEKLY BI One dashboard: ad spend, qualified intakes, intake-to-retainer conversion, cost per signed case Your weekly BI report fits on one screen and takes 90 seconds to read. Qualified intakes by case type and channel. Intake-to-retainer conversion rate. Average case value by practice area. Cost per qualified intake by source. Signed by a founder every Monday. We do not bill for services you are not buying, and we will not keep a channel running because it makes the dashboard look fuller.
- REPUTATION AND LOCAL GBP management and review velocity built inside your state bar’s testimonial rules Google Business Profile rebuild with practice areas correctly categorized, review generation templates reviewed against your state’s bar rules on client testimonials, and 24-hour response management. Most firms have five reviews or fifty, but no system. We build the system with the compliance layer already in it. No review language that implies outcome guarantees or comparative rankings without proper qualification per your state’s rules.
- META Meta ads for awareness and retargeting Server-side events and audiences built from your first-party intake data, not lookalikes the platform hands you. Used to stay in front of prospective clients between search moments.
- WEB Performance-first sites wired for booked work Server-rendered builds with conversion architecture, schema, and CRM wiring, so the site turns visitors into booked appointments instead of bounces. The site your buyers trust before they read a word.
Who this page is for, named honestly.
We work with law firms that have at least $5M in annual revenue, a managing partner or office administrator who owns the marketing relationship, and a real willingness to run attribution inside their case management system. We work with these specific practice areas: personal injury, criminal defense, family law, estate planning, immigration, business litigation, and mass tort firms operating across the United States.
We do not work with firms under $5M in annual revenue. We do not work with first-time marketing buyers who have no baseline analytics in place. We do not work with any firm that wants outcome guarantees in ad copy, comparative success rate claims without documented sourcing, or testimonial language that violates their state bar’s advertising rules. Those are not arbitrary restrictions. They are the compliance rules that protect the attorney’s bar license, and we will not help a firm market around them.
No bar-rules sleight of hand. No content factories producing keyword-stuffed pages that read like disclaimers. No four-vendor coordination where one team blames another when the LSA account gets suspended. We are the operator-level marketing team running the acquisition and intake stack. The managing partner owns the legal decisions. We own the channel performance.
- Qualified case intakes on the calendar, not leads in a spreadsheet.
- ABA Model Rule 7.1 review on every ad, landing page, and email before sign-off.
- LSA verification protection and reinstatement management when accounts get suspended.
- AI intake agents that qualify callers 24 hours a day and route matters to the right associate automatically.
- A founder on every account. The person you meet on the first call signs your Monday brief.
Through Infintech Designs I have built intake systems for PI firms, criminal defense practices, family law attorneys, and estate planners since 2008. The same pattern shows up every time: the firm is losing qualified callers at the intake handoff, the ads are producing inquiries that never convert to retainers, and nobody has read the state bar’s advertising rules closely enough to write copy that survives a compliance review. We fix those three things in the first 30 days before we talk about growing the top of the funnel. That sequencing is not arbitrary. It is why the system works.
Brian Hong · Co-Founder & CEO, Magister Digital · Founder, Infintech Designs · Active in SEO since 2000
A four-step operating cadence, run every quarter on your account.
We will not build a one-page proposal you can take to three other agencies to grind on price. We will run the cadence below, signed by a founder at each step. If the audit says we are not the right team for your firm’s intake situation, we say so before you sign anything.
-
01
Audit your intake funnel and compliance posture
Access your Google Ads, LSA account, GBP, website analytics, CRM, and intake call recordings. We map your current cost per qualified intake by case type before we touch a single setting. We also check every piece of live ad copy and every landing page against ABA Model Rule 7.1 and your specific state bar’s advertising rules. Compliance gaps get flagged in writing before we run anything. We will tell you what your current ads are getting wrong on the compliance checklist before the second meeting. We read the receipts before we open our mouths.
-
02
Fix tracking, rebuild the ads, and close the after-hours intake gap
Call tracking and conversion attribution go in first so paid media has clean data before a single bid changes. Google Ads and LSA restructure ships once tracking is verified and the compliance review is complete. AI intake agents built on Flowbots go live in week two, not week six. Firms that rely on a front-desk call to qualify every inquiry are losing a share of qualified callers to after-hours silence. We plug that gap before we talk about scaling spend. No intake agent scripts contain outcome promises or specialization claims that violate your bar rules.
-
03
Build the SEO and intake content layer that compounds
Deploy practice-area content built on topical maps per case type, technical SEO foundation, and Google Business Profile management with review generation inside your state’s bar rules on testimonials. We work with firms on Clio, MyCase, and PracticePanther. Michael Merlino, co-founder of CTR Geeks, owns the AI and SEO layer at Magister. Integrations are built inside your case management system, not patched on with a webhook. Legal SEO built using Stealth Code tools including SEO Neo and Omega Indexer accelerates topical authority and indexation at a pace most content-only approaches cannot match.
-
04
Report weekly, in writing, signed by a founder
One BI dashboard. Ad spend by channel, qualified intakes by case type, intake-to-retainer conversion rate, cost per qualified intake, average case value by practice area. Reviewed by your managing partner or office administrator. Signed by a founder every Monday. If a channel is not producing by the date we committed in the brief, we name it in that report and tell you what we are doing about it. Not three months later.
The first 30 days, in writing.
No vague onboarding language. Four weeks. Four named deliverables. If we miss a milestone in Month 1, you do not pay for Month 2.
Read your intake funnel and flag your compliance exposure
Access ad accounts, analytics, GBP, CRM, call recordings, and every piece of live ad copy. Review all creative against ABA Model Rule 7.1 and your state bar’s advertising rules. Map the current cost per qualified intake by case type, documented in writing, before we touch anything. Compliance gaps flagged in the audit document before the week ends.
Fix the attribution and restructure the paid channels
Call tracking live with qualified intake attribution by case type. Google Ads and LSA accounts restructured with compliant copy reviewed by your managing partner before anything ships. Your managing partner can review the compliance checklist for every live ad by end of week two. No ad goes live without written managing-partner sign-off on the compliance review.
Deploy, do not present
Bid changes, compliant ad copy live, AI intake agents responding to after-hours inquiries and routing by case type inside your CRM. Flowbots-powered agents qualifying case inquiries and syncing to Clio, MyCase, or PracticePanther. No deck. The first intake report with case-type breakdown is ready at the end of week three, not week six.
90-day intake-growth plan, signed by a founder
A written 90-day plan signed by a founder. Numbered intake targets by channel and case type. Named owner per workstream. Practice-area SEO roadmap built using Stealth Code tools including SEO Neo and Omega Indexer. Next 12 weeks in writing. Reviewed by your managing partner before any spend increases. BigEasyData visitor identification layers into the retargeting stack in week four for PI and mass tort practices where case economics justify it.
What managing partners ask first. Answered honestly.
If something below disqualifies us, we would rather you know now than three months in. We will not sign an engagement we do not believe we can win, and we will not stay on past the point where the math says we are no longer the right team.
What does this cost?
Single-channel engagements start at $20K per month. Full-stack engagements start at $60K per month. We scope from there based on pace, market intensity, number of firm locations, and how much of the stack we operate. We do not publish a single number because the math depends on what your firm actually needs. Most firms we work with run a combination of paid, LSA, legal SEO, and AI intake. The full-stack price reflects that combination. Media spend is paid direct to the ad platforms and is separate from the management fee.
How do you stay inside ABA Model Rule 7.1?
Every ad, landing page, email, and SMS is reviewed against ABA Model Rule 7.1 and your specific state bar’s advertising rules before your managing partner sees it. We pull your state’s rules at engagement start and bake them into the compliance checklist. No outcome promises anywhere in any copy. No “specialist” or “expert” claims unless your attorney is board-certified per state. Past-results disclaimers wherever required. Testimonial language reviewed against your state’s bar rules before use. The managing partner gets a 48-hour compliance review window on every deliverable before it ships.
What can you actually commit to on case volume?
We cannot promise specific case wins, intake numbers, or signed-retainer counts. ABA Model Rule 7.1 is clear on outcome guarantees, and any agency that ignores that rule is putting your bar license at risk. What we commit to: every deliverable ships on the timeline documented in the brief. Before-and-after metrics on your intake funnel are tracked and reported weekly. If a channel is not producing by the date we stated, we say so in the weekly report and name the adjustment. We built a system that produced measurable intake lift for similar firms. The intake data will speak for itself in the monthly report.
Do you work with my practice area?
We work with personal injury, criminal defense, family law, estate planning, immigration, business litigation, and mass tort practices. Same full-stack methodology, tuned per practice area. PI and mass tort get specific state solicitation-rule scrutiny. Criminal defense gets rapid-response intake design. Family law gets inquiry handling built for sensitivity. Estate planning and immigration get educational content SEO and intake flows tuned to longer decision timelines. Business litigation gets enterprise-level content and search positioning per practice niche. We work with solo practitioners and up to 20-attorney firms.
How do you handle LSA account problems?
We audit your LSA verification status, background-check documentation, and license documentation at engagement start. If the account is suspended, we manage the reinstatement process. If the account is active but underperforming, we tighten case-type bidding alignment, response-time scoring, and budget pacing. Most LSA problems we see trace to either documentation gaps or case-type misalignment where the firm is showing up for intakes they do not actually want. We fix the misalignment before we increase the budget.
Do founders stay on the account?
Yes. Three founders sign every weekly brief. Brian Hong on strategy, Dimitry Morgan on paid media, and Michael Merlino on AI intake and legal SEO. No account directors presenting someone else’s spreadsheet. No pods. The same operators you meet on the first call are the same operators reading the BI report on your account 12 months in. We will not sign an engagement we do not believe we can win, and we will not stay on past the point where the math says we are no longer the right team for the next stage of your firm’s growth.
Law firm advertising fails most agencies because they treat ABA Model Rule 7.1 as a legal problem to hand back to the managing partner. It is not their problem to hand back. It is the brief. You write the campaign around the compliance perimeter from the start, not after three rounds of copy scrubs. We work with firms that want an agency that has read your state’s bar rules before the kickoff call, built the compliance checklist into the workflow, and will tell you on the first call if your current ads have exposure. No four-vendor coordination. No one blaming the other team for the rejected ad copy. One team, one account, one compliance loop owned by the agency.
Dimitry Morgan · Co-Founder & Head of Paid Media, Magister Digital
Next step
Book a Firm Audit.
Forty-five minutes with a founder. Not a sales rep. We pull up your Google Ads, your LSA account, your intake call recordings, and your existing ad copy live on the call. We flag specific compliance exposure under ABA Model Rule 7.1 and conversion holes where qualified callers are quietly being lost. You leave with a written read on what we would run first, what it costs, and what the first 30 days look like for your specific practice areas. No deck. No pitch. Marketing services provided by Magister Digital. Prior results do not guarantee a similar outcome. Magister Digital does not provide legal advice. Each state bar imposes its own attorney advertising rules and approval requirements; we work within yours.
- Single-channel engagements start at $20K per month.
- Full-stack engagements start at $60K per month.
- We scope from there based on pace, market intensity, and how much of the stack we operate.
Or call us directly · (619) 330-0953