Can you actually track Meta Ads back to closed revenue after iOS 14.5?

Yes, with honest caveats. Server-side CAPI wired to your CRM closed-won column is the most reliable signal available under the current privacy model. Attribution is modeled, not 1:1 measured, because Meta fills lost-signal gaps statistically. We report the model output with its confidence range, never as certain measured data.

Do you use Advantage+ or manage campaigns manually?

Both, selectively. Advantage+ works once the account has sufficient first-party signal, so we use it when CAPI quality supports it. We do not run it as a default, because it removes targeting control before the algorithm has a reliable signal. We do not set it and forget it. Dimitry reviews every campaign before launch.

How often do you refresh creative?

Weekly. New creative goes live every Friday based on CRM outcome data from the prior seven days. Most agencies refresh monthly, quarterly, or when the account manager gets to it. We run a structured Monday-to-Friday cadence, and the brief for each week comes from what closed, not from gut feel or design availability.

What CRM do I need for CAPI to work?

HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, Housecall Pro, and custom webhook-capable builds all work. The requirement is a closed-won stage plus a webhook or API layer. If yours lacks that, we tell you in Week 1 before taking your money. Michael Merlino owns the CRM build side and also partners on Flowbots and Stealth Code.

What does the weekly report actually show?

Spend by campaign and audience. CAPI match rate. CRM pipeline created, progressed, and closed from Meta-attributed sessions. The modeled attribution confidence range. A short written note on what changed and what next week's creative cycle targets. No ROAS-vanity dashboards, no impressions as a headline number, no deck.

How much does Meta Ads management cost, and what does it replace?

Single-channel Meta engagements start at $20K per month; full-stack starts at $60K. The Meta engagement replaces a paid-social vendor plus the data-engineering work to wire CAPI to your CRM, which most agencies cannot do at all. If the math does not return more than it costs, we tell you on the call.

01 · Service / Meta Ads Management

Know which Facebook ad booked the job, in a post-cookie world that erased the easy answer

For home service, medical, and legal operators between $5M and $200M tired of ROAS numbers nobody can trace to a job. We wire server-side CAPI to closed-won data in your CRM, not ours, ship new creative every Friday from what actually closed, and report in booked jobs with the confidence ranges disclosed.

Book a strategy call or call (619) 330-0953

02 · Before you call

Your pixel is not the problem.

You have likely been shown a clean ROAS dashboard that never reconciles to a single closed job in your CRM. The breakage is usually structural: creative refreshed monthly or quarterly by design availability instead of results, Advantage+ left on defaults without a reliable optimization signal, and your pixel, CRM, and call data sitting in three systems that never talk.

The attribution model behind the pixel is gone, and nobody rebuilt the one that replaced it. You need to know which audience and which creative pay your team, and a name attached to fixing the ones that do not.

TEST → MATCH → WINNER → SHIP → REPORT

Booked jobs Cost per booked job

Illustrative example. Booked jobs up and cost per booked job down as budget follows what closed each Friday. Real numbers land after your audit, sourced from your CRM.

03 · What lands in your inbox

A Meta attribution read, not a pitch

A 45-minute working session where we review your last 90 days of Meta spend against your CRM pipeline, side by side. You leave with a written attribution gap analysis, whether or not you ever hire us.

Attribution on Meta is modeled, not measured one to one. We disclose the confidence ranges instead of hiding them behind a ROAS dashboard.

Book a strategy call or call (619) 330-0953

Single-channel Meta Ads engagements start at $20K per month. Scoped to your market.

A server-side CAPI rebuild

The Conversions API fires from your server, not the browser, wired to closed-won data in your CRM. A 70 percent or better match rate is verified before new spend goes live.

Audiences seeded from closed-won

Custom and Lookalike audiences rebuilt from your actual customers, not stale pixel data. HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, and Housecall Pro all connect.

A weekly creative cycle

New static and video creative ships every Friday, briefed from the prior week's closed jobs. Dimitry Morgan reviews every ad before it launches.

04 · What we would run first

A real Meta operation, rebuilt around the audience and creative matrix

Your CRM segments run down one axis, creative angles across the other, and the pairings that produce closed jobs get the budget. The order is fixed: attribution first, then audiences, then creative cycles that compound.

CAPI comes first, audiences second, and creative ships every Friday from what closed the week before.

WIRE

Server-side CAPI to closed-won

Fires from your server, not the browser. A 70 percent or better match rate is verified before new spend goes live.

first

REBUILD

Audiences from closed-won

Custom and Lookalike audiences seeded from actual customers in your CRM, not stale pixel data.

your crm

TEST

Creative angles weekly

Static and video variations against each segment. Next week's brief comes from last week's closed jobs.

fridays

REPORT

Modeled attribution, honestly

Spend next to pipeline created, progressed, and closed, with the confidence ranges disclosed.

one page

05 · Why this is built differently

One team runs the whole stack

Most agencies sell you Meta Ads in isolation. We run it inside one stack, next to SEO, Google Ads, AI automation, CRM, and web, under one team and one dashboard, so there is no vendor finger-pointing when the number moves.

01

SEO Rankings on the queries that become booked calls, not on the ones that look good in a report.
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02

Google Ads Search, Performance Max and Local Service Ads built to buy revenue, not clicks.
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03

AI Automation Lead intake and qualification that runs 24/7, so the traffic SEO earns never goes to a competitor who answered first.
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04

Custom CRM Development Pipeline, routing and reporting built to your workflow, not squeezed into a stock template.
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05

Full-Stack Marketing One team across search, paid, automation and the site, so no vendor blame layer eats your budget.
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06

Web Design Sites written to convert the traffic we send, instrumented for booked work end to end.
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Built for one of three verticals. Pick yours: home services, medical and dental, or legal.

Book a strategy call or call (619) 330-0953

06 · Questions operators ask first

The questions a careful buyer is already holding

Can you really track Meta back to closed revenue after iOS 14.5?

Yes, with server-side CAPI wired to your CRM, which is the most reliable method available. Attribution on Meta is modeled statistically, not measured one to one, and we disclose the confidence ranges in every report instead of pretending the modeling is not there.

Do you run Advantage+ or manage campaigns manually?

Both, selectively. Advantage+ only goes live once enough first-party signal exists for it to optimize against, and it is never set and forget. Dimitry Morgan reviews every campaign before launch.

How often does creative get refreshed?

Weekly. New creative launches every Friday, briefed from the prior week's closed jobs in your CRM. Most agencies refresh monthly or quarterly based on design availability. We run a structured Monday to Friday cycle based on results.

What does our CRM need to support this?

HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, and Housecall Pro all work, as does any system with a webhook layer. The requirements are a closed-won stage and API access, so spend can be tied to actual customers rather than form fills.

What lands in the weekly report?

Spend by campaign and audience, the CAPI match rate, CRM pipeline created, progressed, and closed from Meta-attributed sessions, modeled attribution with its confidence ranges, and a short written note on next week's creative cycle. No ROAS vanity dashboards, no impression headlines.

What does Meta Ads management cost?

Single-channel Meta engagements start at $20K per month. Full-stack engagements start at $60K per month. It replaces a paid-social vendor plus the data engineering most agencies cannot offer, and we scope from there on the call.

07 · Who you will work with

Three founders. You will speak to one of them

Brian Hong

Co-founder & CEO

Read profile

Michael Merlino

Co-founder, Strategy & AI systems

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Dimitry Morgan

Co-founder, Head of paid media

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08 · Next step

The operator who reviews every ad is the operator who signs your Friday report

Is now a bad time to find out which audience and which creative are actually paying you? We review your last 90 days of Meta spend against your CRM pipeline, side by side, and you leave with a written attribution gap analysis whether or not you hire us. No deck. No pitch. No ROAS dashboard.

Book a strategy call or call (619) 330-0953

45 minutes. Dimitry Morgan, Head of Paid Media, runs the call.