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01 · Medical & Dental / The compliance perimeter, run properly

More booked consults and higher patient value, measured on your calendar

For med spas, plastic surgery, aesthetic dermatology, multi-location dental groups, DSOs, MSOs, and oral surgery practices between $500K and $10M in revenue that are done paying four vendors with four dashboards. One team runs paid traffic, SEO, AI consult booking, CRM, web, and HIPAA-aware analytics, and a founder signs the brief every Monday.

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The work we measure: a booked consult on the calendar, traced to the channel that produced it.

“Brian Hong was a partner in a 13-location med spa chain. He has sat in the consult room, reviewed creative with a medical director, and watched the gap form between a booked consult and a treatment that converts. We run the acquisition stack around that gap, not around impressions.”

Brian Hong · Co-Founder and CEO, Magister Digital
02 · The questions you are not supposed to say out loud

The questions a careful practice owner is already holding

We would rather answer them here than pretend you are not asking them. If one of these disqualifies us, you will know on the call, not three months in.

“It will overpromise, then disappear after the contract is signed.”

Most do. We do not take a practice we cannot move the number for, and a founder signs your working brief every Monday. There is always a name attached to the work on your account.

“I have seen reports full of clicks while the calendar stayed empty.”

We report booked consults, consult-to-treatment rate, and new patient value, reconciled inside your practice management system. Rankings and impressions are a side effect. The number we stand behind is revenue you can trace to a source.

“You do not understand the compliance perimeter my practice lives inside.”

We work in three verticals only, and medical and dental is one of them. We know the FTC endorsement guides, the HIPAA tracking rules, and the state board limits on outcome language. We build the review loop into the work instead of guessing.

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03 · What we run for practices

Seven channels. One team. All measured against booked consults and new patient value on your calendar

Magister Digital is a full-stack marketing agency for medical and dental practices, run by operators who have sat on the practice side of the table. One team owns every channel that books consults, tracks each dollar to a scheduled consult or new patient inside your practice management system, and writes ad copy that clears FTC and state board rules before it runs.

Medical and dental marketing has a compliance perimeter that most agencies navigate by guessing. We work with practices that need a team that already knows the FTC endorsement guides, the HIPAA tracking rules, the state board restrictions on outcome language, and the line between operator-level marketing and clinical claim-making. We report ranges, never single-patient guarantees, because specific outcome numbers are not compliant for medical marketing and we will not pretend otherwise.

04 · The compliance perimeter

The credentials a careful medical buyer is checking for, named out loud

We are the operator-level marketing team. The medical director owns the clinical decisions. Here is the perimeter we run the work inside, every week, on every account.

HIPAA-aware by default

Server-side conversion tracking with no PHI in pixel payloads. Every tool that touches patient inquiry data runs under a signed Business Associate Agreement before it goes live on your account, or it does not go live.

Michael Merlino · Chief Strategist and AI Systems, Magister Digital

FTC and state board reviewed

Ad copy is written against the FTC endorsement guides and your state board advertising rules before it runs. No outcome guarantees, no before-and-after creative without documented consent, disclosure, and a state-specific rule check.

Dimitry Morgan · Head of Paid Media, Magister Digital

Ranges, never guarantees

We report outcomes as ranges and as before-and-after on cost per booked consult, never as a single promised patient number. That is a compliance rule that protects your medical license, and we will not market around it.

Brian Hong · CEO, Magister Digital
05 · Fit

Who this is for, named honestly

We limit who we work with because operator depth is the asset. The practices we turn down matter as much as the ones we take. No HIPAA shortcuts. No keyword-stuffed location pages. No pretending we run clinics.

We work with

  • Med spas, plastic surgery, aesthetic dermatology, and aesthetic medicine clinics.
  • Multi-location dental groups, DSOs, MSOs, and oral surgery practices.
  • Practices between $500K and $10M in annual revenue with a baseline in place.
  • A practice manager or operator who owns the marketing relationship and will run attribution inside the CRM.

We do not work with

  • Practices under $500K in annual revenue.
  • First-time marketing buyers with no baseline analytics.
  • Anyone who wants outcome guarantees in ad copy.
  • Practices wanting before-and-after imagery used without documented FTC and state board compliance, or testimonials that imply PHI.

Under $500K? We refer you to Infintech Designs.

“As a partner in a 13-location med spa chain, I watched the gap form between a booked consult and a treatment that actually converts. The front-desk handoff and the follow-up cadence are where most practices lose the patient value they already paid to acquire. We close that gap first, before we ever talk about growing the top of the funnel. That is why we report consult-to-treatment rate, not just leads.”

Brian Hong · Co-Founder & CEO, Magister Digital · Founder, Infintech Designs · Former partner, 13-location med spa chain
06 · Onboarding

The first 30 days, in writing

No vague onboarding language. Four weeks. Four named deliverables, each signed by a founder. If we miss a milestone in Month 1, you do not pay for Month 2.

Week 01

Read your funnel and flag your compliance gaps

Access ad accounts, analytics, Google Business Profile, CRM, booking system, and call recordings. Review every live ad against the FTC endorsement guides and your state board advertising rules. Map the current cost per booked consult by channel, documented in writing, before we touch a setting.

Week 02

Fix the tracking, HIPAA-aware from day one

Install server-side conversion API on Google and Meta with no PHI in pixel payloads. Wire GA4, call attribution, and form submissions into one HIPAA-aware data layer. Your practice manager can audit the tracking map by end of week two. No patient data reaches an ad platform without appropriate BAA coverage.

Week 03

Deploy, do not present

Bid changes, compliance-reviewed ad copy rewrites, AI intake agents live on your booking line, landing-page conversion fixes. Live in market. No deck. Flowbots-powered agents answer consult inquiries and sync bookings to your practice management system, day and night, before any paid channel restructure ships.

Week 04

90-day consult-growth plan, signed by a founder

A written 90-day plan signed by a founder. Numbered budget targets by channel. A named owner per workstream. A service-line SEO roadmap from Stealth Code (SEO Neo, Omega Indexer). The next twelve weeks in writing, reviewed by your practice manager before any spend increases.

07 · Industries

The other two verticals, because the compliance and the buying cycle are not interchangeable

08 · Book a practice audit

Forty-five minutes with a founder. Not a sales rep

We pull up your ad accounts, your Google Business Profile, your booking funnel, and your existing ad copy live on the call. We name specific compliance gaps and conversion holes before the call ends. You leave with a written read on what we would run first, what it costs, and what the first 30 days look like for your specific practice type. No deck. No pitch.

Single-channel $20K per month, from
Full-stack $60K per month, from
Scope We scope from there based on pace, market intensity, and how much of the stack we operate.
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Reviewed and replied to by a founder inside seven days. Engagements scoped privately. We will not sell your practice information to any third party.

09 · Questions

What practice owners ask first. Answered honestly

If something below disqualifies us, we would rather you know now than three months in. We do not stay on past the point where the math says we are not the right team.

What does this cost?
Single-channel engagements start at $20K per month. Full-stack engagements start at $60K per month. We scope from there based on pace, market intensity, number of practice locations, and how much of the stack we operate. We do not publish a single number because the math depends on what you actually need. Most practices we work with run a combination of paid, SEO, and AI automation, and the full-stack price reflects that combination.
How do you handle HIPAA in your marketing stack?
Server-side conversion API on Google and Meta means no PHI travels in pixel payloads. AI intake agents built on Flowbots operate under a signed Business Associate Agreement. Call attribution and booking sync are built inside your practice management system, not in a third-party tool without a BAA. We flag every tool in our stack that touches patient data and require a BAA before that tool goes live on your account.
Can you use before-and-after photos in our ads?
We work with practices on this specifically. The FTC endorsement guides require disclosure when results are not typical, and state medical boards in many states restrict before-and-after advertising for cosmetic procedures. We do not run before-and-after creative without documented patient consent in writing, a clear disclosure statement, and review against your state board rules. We are not your compliance counsel, but we know what these rules say and we build the review loop into our process.
Do you work with multi-location groups, DSOs, or MSOs?
Yes. Multi-location medical and dental groups are one of the practice types we run every week. DSOs and MSOs bring attribution complexity, which location gets credit for which channel, that most agencies solve badly. We build your BI layer to attribute spend to booked consults by location, by provider, and by service line from the start. Eight locations with eight Google Business Profiles is a different scope than a single practice, and we price and staff accordingly.
How long until we see results in booked consults?
AI intake agents go live in week two, before any paid channel restructure ships. Practices using our system have reported a measurable lift in inquiry-to-consult conversion from the intake layer alone inside the first 30 days. We say reported and measured because compliance rules prevent us naming specific patient numbers from specific practices. Paid media typically shows a clean before-and-after on cost per booked consult by the end of the first 60 days. Service-area SEO compounds on a 90 to 180 day curve.
Do founders stay on the account?
Yes. Three founders sign every weekly brief. Brian Hong on strategy, Dimitry Morgan on paid media, Michael Merlino on AI and local SEO. No account directors presenting someone else's spreadsheet. No pods. The operators you meet on the first call are the operators reading the BI report on your account twelve months in. We will not sign an engagement we do not believe we can win, and we will not stay past the point where the math says we are no longer the right team.
Book a call

Bring your numbers. We will tell you what they say.

Forty-five minutes, no deck, and you keep the findings whether or not you hire us.

Book a strategy call or call (619) 330-0953