Rankings are the report. Booked appointments are the receipt.
For home service, medical, and legal operators between $5M and $200M done paying for rankings that never reach the calendar. One team owns technical SEO, content, schema, and AI-citation work, reports it on one dashboard, and ties every result to a booked appointment, not a keyword position.
You have been sold rankings that improved while the calendar stayed empty.
We would rather name the burn than pretend you are not carrying it. You have spent on SEO for quarters. Some months the organic line on your calendar fills and some months it does not, and not one report on your desk tells you which page, which query, or which dollar of that spend became a customer.
It sounds like you do not need another ranking report. You need to know which organic page pays your team, and a name attached to fixing the ones that do not.
Illustrative example · real numbers land after your audit call, sourced from Search Console and your CRM.
Keyword Rankings
Top-10 keywordsClicks & Impressions
Organic clicksTraffic
Organic sessionsA working SEO read, not a keyword report
A 45-minute working call with the SEO team, then a written brief inside seven days: where your organic pipeline gaps are, where AI search is citing a competitor in your place, and what we would run first. Whether or not you ever hire us.
We will not sign an SEO engagement we do not believe we can win for your market and budget. If the math does not work, we tell you on the call and you keep your money.
Single-channel SEO engagements start at $20K per month. Scoped to your market.
A citation and visibility read
SEO Neo shows which queries already cite you across Google AI Overviews, ChatGPT, Perplexity, and Claude, and which ones cite a competitor instead. We name the gap and what it is costing in booked work.
A technical and content gap list
The crawl, schema, and content issues blocking organic from producing bookings, ranked by revenue impact. Plus which pages already pass the six-dimension framework and which need a rebuild.
What we would run first, in writing
A working brief with the 90-day plan: what is attainable in 90 days, what requires twelve months of compounding work, a named owner per workstream. Not a one-page proposal you take to three other agencies to grind on price.
The first move is a citation and visibility read, not a keyword list
Before a single page ships, we map where your brand already shows up in Google Search and AI answers, and where a competitor is being cited in your place.
An AI-citation and SERP-visibility read: which queries surface the brand across Google AI Overviews, ChatGPT, Perplexity, and Claude, mapped to the organic pages that produce booked appointments.
One team runs the whole stack
Most agencies sell you SEO in isolation. We run it next to the rest of your stack, Google Ads, Meta Ads, AI automation, CRM, and web, under one team and one dashboard, so there is no vendor finger-pointing when the number moves.
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Google Ads Search, Performance Max and Local Service Ads built to buy revenue, not clicks. -
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Meta Ads Facebook and Instagram acquisition with server-side conversion and iOS-safe measurement. -
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AI Automation Lead intake and qualification that runs 24/7, so the traffic SEO earns never goes to a competitor who answered first. -
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Custom CRM Development Pipeline, routing and reporting built to your workflow, not squeezed into a stock template.
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Full-Stack Marketing One team across search, paid, automation and the site, so no vendor blame layer eats your budget.
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Web Design Sites written to convert the traffic we send, instrumented for booked work end to end.
Built for one of three verticals. Pick yours: home services, medical and dental, or legal.
The questions a careful buyer is already holding
How long before organic produces bookings?
What does an SEO engagement cost?
What tools do you actually use?
How do you handle AI search and citations?
Do you handle local SEO and Google Business Profile?
What happens when Google updates its algorithm?
Three founders. You will speak to one of them
The person who audits your rankings is the person who runs the fix
You're right to be skeptical of another agency promising position one. So we won't. Bring your rankings, your GSC data, and your content footprint to a 45-minute working session. We show you exactly where the pipeline gaps are and what we'd run first. If SEO isn't the highest-return move right now, we'll say so. No deck. No pitch. No keyword report.
45 minutes. Dimitry Morgan, Head of Paid Media, runs the call.