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01 · Service / Google Ads Management

Know which campaign filled your calendar last week, down to the closed job

For home service, medical, and legal operators between $5M and $200M spending real money on Google Ads with no idea which dollar became a booked job. Every Google Ads dollar tagged to closed-won inside your CRM, not ours, audited weekly, and reported in a Monday brief signed by a founder.

02 · Before you call

How much of last month's Google Ads spend can you trace to a signed job?

You have likely been burned by an agency that reported impressions, clicks, and a rising quality score while the calendar stayed empty. The breakage is usually structural: Performance Max running on default assets with no product feed, conversion tracking pointed at the wrong events, leads you already paid for getting bought twice through broken attribution.

It sounds like you do not need another click report. You need to know which campaign pays your team, and a name attached to fixing the ones that do not.

SPEND CLICK LEAD BOOKED CLOSED
Ad spend
Every dollar tracked
Clicks
Tagged by campaign
Leads
← the usual leak
Booked
Synced to CRM
Closed
Cost per booked job
03 · What lands in your inbox

A weekly brief you can hand your CFO

A 45-minute working session where we pull up your Google Ads account, your GA4, and your CRM side by side. You see where budget goes to queries that never close, and what a properly structured Performance Max asset group looks like. Whether or not you ever hire us.

If the math at the end of the first 30 days says we are not moving the calendar, we say so before Month 2 invoices.

Single-channel Google Ads engagements start at $20K per month. Scoped to your market.

01

A cost per closed deal view

Spend, clicks, leads, booked appointments, and closed revenue by campaign, reconciled inside your own CRM and updated every Monday. The headline number is cost per closed deal, not cost per lead.

02

A GA4 to CRM attribution bridge

Enhanced conversions, offline conversion import for phone closes, and call tracking mapped to campaign and keyword. HubSpot, Go High Level, ServiceTitan, Salesforce, and Jobber all integrate, each in its own way.

03

A Performance Max rebuild

Proper feeds, tightened asset groups, audience signals from your first-party CRM data, brand exclusions, and weekly audits. We do not hand Performance Max the keys and call it strategy.

04 · What we would run first

The funnel we wire from spend to cost per booked job

Most accounts we audit have 30 to 60 percent of budget going to queries that never book jobs. So the first three weeks follow a fixed order: read everything, wire the attribution, then rebuild on data instead of hunches.

Week 1 is the audit, Week 2 is the GA4 to CRM bridge, Week 3 ships the restructure, and every Monday after that is a brief signed by a founder.

AUDIT
Read the whole account
Every active campaign, ad group, keyword, bidding strategy, conversion action, and negative keyword list.
week 1
ATTRIBUTE
Wire spend to your pipeline
GA4 connected to your CRM: enhanced conversions, offline conversion import for phone closes, call tracking by campaign and keyword.
week 2
RESTRUCTURE
Rebuild on attribution data
Tighten Performance Max asset groups, pull broad match where it bleeds, restructure the campaign architecture.
live by week 3
BRIEF
A Monday brief signed by a founder
Spend, leads, booked appointments, closed revenue, and cost per closed deal by campaign, every week.
every Monday
05 · Why this is built differently

One team runs the whole stack

Most agencies sell you Google Ads in isolation. We run it inside one stack, next to SEO, Meta Ads, AI automation, CRM, and web, under one team and one dashboard, so there is no vendor finger-pointing when the number moves.

Built for one of three verticals. Pick yours: home services, medical and dental, or legal.

06 · Questions operators ask first

The questions a careful buyer is already holding

What does Google Ads management cost?
Single-channel Google Ads engagements start at $20K per month. Full-stack engagements including SEO, AI automation, and CRM start at $60K per month. We scope from there based on market intensity, campaign volume, and how much of the attribution architecture we build from scratch.
Do you manage Performance Max?
Yes, with proper feeds, asset groups, audience signals from your first-party CRM data, and brand exclusions. We do not hand Performance Max the keys and call it strategy.
How do you connect Google Ads to our CRM?
We build the GA4 to CRM import in Week 2. HubSpot, Go High Level, ServiceTitan, Salesforce, and Jobber all integrate differently. Once live, leads from every campaign carry a source tag through your pipeline to closed-won.
Do you run Demand Gen and YouTube?
Both are part of the stack where the sales cycle runs longer than two weeks or consumer awareness is the bottleneck. We scope those channels into your 90-day plan after Month 1 attribution is clean, not before.
Who actually runs the account?
Dimitry Morgan, Head of Paid Media at Magister Digital, operating with ties to Denver Digital Agency and Green Hat Local SEO. The same operator who builds your account reads your brief every Monday. No account coordinators, no junior managers running your spend, no handoff after the contract is signed.
Why switch from our current agency?
Run this test: open your current report and find cost per closed deal, not cost per lead. If that number is not there, or your agency cannot pull it from your CRM, the attribution is broken. We fix it in Week 2.
07 · Who you will work with

Three founders. You will speak to one of them

Brian Hong, Co-founder and CEO of Magister Digital

Brian Hong

Co-founder & CEO
Read profile
Michael Merlino, Co-founder of Magister Digital, Strategy and AI systems

Michael Merlino

Co-founder, Strategy & AI systems
Read profile
Dimitry Morgan, Co-founder of Magister Digital, Head of paid media

Dimitry Morgan

Co-founder, Head of paid media
Read profile
08 · Next step

The operator who builds your account is the operator who reads your Monday brief

Is now a bad time to find out which of your campaigns is actually paying you? We pull up your Google Ads account, your GA4, and your CRM side by side. You see where budget goes to queries that never close, and what a properly structured Performance Max asset group looks like. No deck. No pitch. No click report.

45 minutes. Dimitry Morgan, Head of Paid Media, runs the call.