What is the difference between single-channel and full-stack marketing?
Single-channel marketing means one team runs one part of your growth engine. At Magister Digital that is $20,000 per month, and it buys deep operator attention on one channel: paid media, or SEO, or a single automation build, run by the founder who owns that domain. Full-stack marketing means one team runs the entire engine together. That is $60,000 per month, and it buys paid traffic, SEO, AI automation, CRM development, and conversion design operating as one connected system with one report.
The price gap is not a markup. It is the difference between owning one lever and owning the whole machine. A single channel can move leads when that channel is your only weak spot. The full stack exists for the harder problem most owners actually have: a leak somewhere between the first ad click and the booked job, the booked consult, or the signed case, where no single channel can tell you where the money is falling out.
Both tiers begin with a 90-day initial term, then run month-to-month. The 90 days exist because a real channel signal does not show up in three weeks, and the month-to-month structure exists because we do not lock clients into a year. The work should keep itself sold. If the math says we are no longer the right team for your next stage, you leave.
What does each tier actually cover?
The honest version is that both tiers buy operators who run the channels, not a layer of account directors presenting someone else’s spreadsheet. Magister Digital is built around three founders who each own a service domain, and the tier you pick decides how many of those domains point at your business at once. Here is what sits inside each one.
- Single-channel, $20,000 per month. One pillar, run hard. That is paid media owned by Dimitry Morgan, Head of Paid Media, Magister Digital, or local SEO and AI engineering owned by Michael Merlino, Head of Local SEO and AI Engineering, Magister Digital, or a focused automation build. One channel, one founder owner, one number to judge it by.
- Full-stack, $60,000 per month. The whole engine under one roof: SEO, Google Ads, Meta Ads, AI automation, CRM development, web design, and analytics, reporting through one team instead of four vendors who blame each other when a number slips.
- One report either way. Both tiers measure success in the metric you run your business on: booked jobs for contractors, booked consults for practices, qualified case intakes for firms. Impressions are a leading indicator, not a deliverable.
- The same operators on the call. The person who signs your Monday brief is the person who built it. Brian Hong, CEO, Magister Digital, and the founder owners scope the work and stay close to it.
We do not bill for the services you are not buying. Single-channel clients pay for one channel and get one channel run well. Full-stack clients pay for the connected system because that is what their leak actually requires. We will not pad a single-channel engagement with stack work you did not ask for, and we will not pretend one channel can fix a problem that lives across four.
Which tier should a home service, medical, or legal business pick?
Pick single-channel when one specific lever is your only weak spot and the rest of your funnel already works. An HVAC company with strong intake and a healthy site that simply needs paid search run by an operator can land near the single-channel floor and book more jobs from it. Home service results carry no compliance ceiling, so we can talk plainly about booked jobs and won projects there.
Pick full-stack when the leak is everywhere and no single channel can prove where the money is going. A med spa scaling consults across paid media, follow-up automation, and conversion tracking needs all of it wired together, and medical and dental work stays inside HIPAA, FTC, and state board rules, so we speak in ranges and process, never guaranteed numbers. The Federal Trade Commission holds health-related advertising to a strict substantiation standard for claims a consumer cannot verify (https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance). Law firms work under American Bar Association Model Rule 7.1, which means no outcome guarantees, so legal pages prove competence and process rather than promise cases. The tier follows the size of the problem, not the size of the logo.