What does medical and dental marketing actually cost at Magister Digital?
Medical and dental marketing at Magister Digital is priced two ways, and both numbers are public. A single-channel engagement, where we run one part of the stack such as paid media or SEO, is $20,000 per month. A full-stack engagement, where one team owns paid traffic, SEO, AI automation, CRM build, and conversion design together, is $60,000 per month. There is no hidden setup fee bolted onto those figures and no separate retainer for the strategy that drives them.
Every engagement starts with a 90-day initial term, then converts to month-to-month. The 90 days exist because patient acquisition for a med spa, a plastic surgery practice, or a multi-location dental group does not turn on a meaningful signal in three weeks. Consult-to-procedure cycles are long, booking calendars lag the ad spend, and the data only gets honest after a full quarter. After that term you are not locked in. If the math says we are no longer the right team for your next stage, you leave.
We do not publish ranges below those two floors because the floors are real. You will not see “starting at” language or a four-figure entry tier here. If a practice is under that revenue band, the honest answer is that we are not the fit, and we will say so on the first call rather than scope down to a number that does not work for either side.
What does the medical and dental marketing budget pay for?
The spend covers the operators who run the channels, not a layer of account managers presenting someone else’s spreadsheet. Magister Digital is built around three founders who each own a service domain, and for medical and dental work that pairing matters. Here is what sits inside the two pricing tiers.
- Paid media built for consult volume. Google Ads and Meta Ads aimed at booked consults and treatment inquiries, owned by Dimitry Morgan, Head of Paid Media, Magister Digital, who has roughly fifteen years running paid media for service businesses.
- Local SEO and AI engineering. Local search, AI-assisted content, and agentic automation owned by Michael Merlino, Head of Local SEO and AI Engineering, Magister Digital, so your practice shows up when patients search by procedure and neighborhood.
- CRM and follow-up automation. Intake routing, reminder sequences, and reactivation flows so consults that go quiet do not fall out of the pipeline. This is where the AI automation and CRM development services live.
- Conversion design and analytics. Web design and tracking that connects an ad click to a booked consult, reported in the metric your front desk already watches.
The full-stack tier puts all of that under one team and one report. The single-channel tier runs one of those pillars on its own. We do not bill for services you are not buying, and we do not coordinate four outside vendors who blame each other when a number slips. The founders who scope your work, including Brian Hong, CEO, Magister Digital, are the same operators you meet on the consultation.
Why is medical and dental marketing priced differently from home services?
Medical and dental advertising sits inside a compliance lane that home services does not. Claims about results, safety, and patient outcomes have to be substantiated, and the Federal Trade Commission holds health-related advertising to an exacting standard for claims a consumer cannot verify on their own (https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance). On top of the FTC, you are working inside HIPAA privacy rules and your state medical or dental board. That is why we speak in ranges and process rather than guaranteed numbers, and why every claim on your pages gets built to survive a careful read.
The work itself is also heavier. A med spa launching a new injector, a surgery practice opening a second service line, or a dental group adding a location needs creative, tracking, and follow-up that respect those rules while still filling the calendar. That careful build is part of what the $20,000 and $60,000 tiers pay for. The price reflects an operator team that has run inside the aesthetic and dental world, not an agency reading your industry off a slide.