First-time treatment inquiries · first 14 days of a new channel
$2,757.73 of media, at $24.19 per inquiry. The client’s own admissions team verified 27 as qualified.
First 14 days: 114 first-time inquiries, 27 verified qualified by the client’s admissions team. A third stage, admissions, is pending and deliberately not charted.
Source: CallRail first-time conversations, source-filtered to Facebook Ads and Instagram Ads. Forms: Jul 30 – Aug 12, 2026 (14 days). Calls: Aug 1 – 12, 2026 (12 days; tracking numbers went live Aug 1). Qualification: thumbs-scored in CallRail by the client’s admissions staff. A third stage, admissions, is pending and deliberately not charted.
Not claimed on this page: admissions, collected revenue, and any return multiple. Those figures are pending the client’s records.
When an agency shows you a return number without them, ask where it came from.
Three agencies had run this account before. After each one, the provider could not answer the only question that matters: which admissions, if any, came from the marketing.
The ads may have worked or may not have. Nobody could tell, because inquiries were never tracked to their source, never scored for quality, and never followed to an admission. That is the most expensive kind of spend: money out, verdict unknowable.
The assumed problem was demand, not enough people reaching out. The real constraint was measurement. Demand was there; the evidence for that is on this page.
What was missing was a system where every inquiry carries its source, gets a quality verdict from the people who actually talk to families, and can be followed to an admission. Without that system, no budget decision on this account could ever be defended.
Call tracking and form tracking were installed first, filtered to first-time contacts only, so repeat calls could not inflate the numbers. Every figure on this page comes from that system, not from a platform dashboard.
The admissions team scores every inquiry directly in the call platform. “Qualified” means their staff judged the person a fit for treatment, a definition we cannot grade our own homework against.
A single Meta program at a set daily spend, so the first two weeks would produce a clean read instead of a tangle of channels nobody can untangle later.
The provider’s intake team answered 29 of the 31 first-time calls in the window, around-the-clock staffing that most businesses cannot match, and its admissions staff scored inquiries in the tracking platform instead of on scratch paper.
The lead flow is ours; the answer rate and the qualification discipline are theirs.
What went sideways. The default call-tracking event we first sent to Meta scored 3.4 out of 10 on match quality, too weak to train the system on. We scrapped it and built a custom conversion event around the admissions team’s own scoring, which reached 7.5 out of 10. Target is 9.5.
The first version of the tracking was not good enough, and saying so is cheaper than pretending otherwise.
Every cost figure on this page is media-only. What a qualified inquiry is worth in collected revenue is the client’s number, and it is not on this page because it has not been verified yet.
The full-cost math gets published the day the admissions data closes, not before.
The funnel, the cost basis, how an inquiry was counted, what the attribution cannot see, and what this does not prove. All of it below, unedited.
| Stage | Count | Media cost per |
|---|---|---|
| First-time form submissions (Jul 30 – Aug 12) | 83 | — |
| First-time phone calls (Aug 1 – 12) | 31 | — |
| First-time calls answered | 29 of 31 | — |
| All first-time inquiries | 114 | $24.19 |
| Verified qualified (client admissions scoring) | 27 | $102.14 |
| Admissions attributed to this channel | Pending | Pending |
| Collected revenue from these admissions | Pending | Pending |
Pending rows are shown, not hidden · the table scrolls sideways on a narrow screen
No before column appears because no comparable before period exists: this channel launched Jul 30, 2026. Zero is the honest baseline, and a zero bar is not charted. Pending rows are shown, not hidden; they are the difference between this page and a claim.
An inquiry is a first-time conversation in CallRail, a phone call from a number never seen before on this account, or a form submission from a new contact, attributed by CallRail to Facebook Ads or Instagram Ads. Repeat contacts are excluded by the first-time filter.
“Qualified” means the client’s admissions staff, who speak with every caller, marked the inquiry as a treatment fit using the thumbs scoring inside CallRail. Magister does not score its own leads. Qualification tagging was still being applied across the window; 27 is the count verified at publication and may rise as scoring completes, in which case this page will be updated with the new date.
Attribution is CallRail source tracking: dynamic numbers and form capture tied to ad-click sessions, filtered to Meta sources. It cannot see a person who saw an ad, told a family member, and had that family member call the facility’s main line directly. It cannot yet see which inquiries became admissions, because the provider’s admissions records are not yet mapped to inquiry source.
Both gaps run in one direction: they undercount, not overcount, what the channel produced.
Media spend of $2,757.73 is the Meta spend for the reported window. Cost per inquiry ($2,757.73 ÷ 114 = $24.19) and cost per verified qualified inquiry ($2,757.73 ÷ 27 = $102.14) are media-only figures. They exclude the agency fee, software, and internal labor, and they are labeled media-only everywhere they appear. No return multiple is stated anywhere on this page because no revenue figure has been verified.
External context only. None of the figures below are this client’s results, and they are deliberately kept out of every headline, chart, and cost figure above.
A 2026 secret-shopper study of more than 1,000 US facilities (startyourrecovery.org, published 2026) puts average pricing near $1,078 per detox day and $916 per residential day, implying roughly $34,000 in gross billings for detox plus 30 days residential, and a commercially insured admission at roughly $20,000 to $60,000 in potential episode revenue. Billed is not collected, and collected is not profit.
A defensible way to value a qualified inquiry is: admission rate × expected collected revenue × contribution margin. At illustrative benchmark assumptions of 10% × $25,000 × 25%, one qualified inquiry is worth about $625 in expected contribution. Plug in your own facility’s numbers, yours are the only ones that matter. This client’s actual admission rate, collected revenue, and margin were not available at publication, which is exactly why no return claim appears above.
None observed. No pricing change, no new facility opening, and no other paid channel launched during the window. The provider’s existing organic and referral inquiry flow continued in parallel and is excluded from every count on this page by the source filter.
Meta Ads Manager campaign table for the reported window, showing the active conversion campaign, its daily budget, amount spent, and results against the custom qualified-inquiry event. Published version carries redaction bars over the ad account ID and the two campaign-name brand tokens; spend, budget, and result columns remain visible. Supplied as a separate image file; bars applied before publication.
Alt text for published image: “Meta Ads Manager table showing the active campaign at a $333 daily budget with $1,320.26 spent and 13 custom qualified-inquiry conversions at $101.56 each; account and campaign names redacted.”
This page proves demand and lead quality on a new channel in its first 14 days. It does not prove admissions, revenue, or return on investment, those stages are pending and marked as such. It is a launch read, not a mature program: 14 days is long enough to prove the channel produces qualified inquiries at a known media cost, and not long enough to prove anything else.
Transfer depends on facts most providers do not share with this client: national multi-facility capacity, LegitScript-certified advertising access, and intake staffing that answers 29 of 31 calls at all hours. A single-facility program without those conditions should expect different numbers.
Results are specific to this client’s market, service, budget, capacity, and timeframe and are not a guarantee of similar outcomes.
Individual results vary. This is general information, not medical advice.
Industry pricing figures cited above are external benchmark data with a named source and date. They are not this client’s results and are not used in any figure on this page.
This provider spent three agencies’ worth of budget before anyone could trace an inquiry to its source. The fix was not more ads, it was a measurement system built before the first dollar of the relaunch. If you cannot map source to inquiry to admission in your own account today, that is the first thing to repair, and it is what we audit first.
45 minutes. No deck. No pitch. If we cannot find the money in your account, we say so on the call.
