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01 /  Philadelphia, PA · Locations

Marketing for Philadelphia
home service, medical and legal operators

Founder-run since 2008. Same team, same tracking discipline we run on our own companies, pointed at a 5.9 million person metro with the oldest housing stock of any major American city.

Book a strategy call or call (619) 330-0953
Home services Medical / dental Legal
5.9M
Metro population
1.57 million in the city proper, among the ten largest metros in the country.
72%
Homes built before 1960
The oldest housing stock of any major American city, with the largest rowhouse inventory in the country.
1 in 4
Workers in health care or education
Penn Medicine, Jefferson Health, Temple Health, CHOP, and Drexel anchor an academic medicine market.
02 /  Services

Seven levers, run by the same team

  • SEO 01
    SEO Rankings on the queries that become booked calls, not on the ones that look good in a report.
    Book a call
  • Google Ads 02
    Google Ads Search, Performance Max and Local Service Ads built to buy revenue, not clicks.
    Book a call
  • Meta Ads 03
    Meta Ads Facebook and Instagram acquisition with server-side conversion and iOS-safe measurement.
    Book a call
  • AI Automation 04
    AI Automation Missed-call recovery, intake scoring and after-hours triage that get more leads booked without more staff.
    Book a call
  • CRM 05
    CRM The pipes between ad clicks, booked jobs and revenue, so the reporting line ends at the CRM.
    Book a call
  • Full-Stack Marketing 06
    Full-Stack Marketing One team on the entire funnel when it needs to move together, not one channel at a time.
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  • Web Design 07
    Web Design Sites built for conversion and speed, tracked from first visit to signed retainer.
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03 /  Industries

Three verticals, because the compliance and the buying cycle are not interchangeable

HVAC, plumbing, roofing, restoration
Home services

HVAC, plumbing, roofing, restoration

High intent, weather-driven demand, and a close rate that lives or dies on how fast the phone is answered.

  • Local Service Ads and the map pack
  • Storm and seasonal surge planning
  • Call tracking wired into the CRM
See how we work with home services
Wide view of a clean, modern dental operatory with an overhead lamp arm and instrument tray
Medical & dental

Practices and multi-location groups

Patient acquisition without putting protected health information into a pixel payload.

  • HIPAA-aware tracking, BAA in place
  • Server-side conversion measurement
  • Reported as ranges, never single-patient guarantees
See how we work with medical & dental
Dense floor-to-ceiling shelves of hardcover law volumes with a wooden library ladder
Legal

Plaintiff and consumer-facing firms

Long cycles, expensive clicks, and advertising rules a generalist agency will get you in trouble with.

  • ABA Rule 7.1 compliant messaging
  • Signed-case attribution, not form fills
  • Intake quality scoring
See how we work with legal
04 /  Case studies

Real client work, names withheld

Leads up 67% at 26% lower cost, proven with a controlled test, and none of it tied to revenue.
Garage services
Leads up 67% at 26% lower cost, proven with a controlled test, and none of it tied to revenue.
Google Ads Meta Ads Call tracking
Read the case study
42 companies, ~300 ads, five markets that do not resemble each other, before we launched a single campaign.
Meta competitive research
42 companies, ~300 ads, five markets that do not resemble each other, before we launched a single campaign.
Meta Ads Library Competitive research Local auctions
Read the case study
14 client-verified qualified leads in 9 days on Meta, source-tagged and traceable, from a fourth-agency rebuild.
Addiction treatment
14 client-verified qualified leads in 9 days on Meta, source-tagged and traceable, from a fourth-agency rebuild.
Meta Ads CallRail attribution CAPI + Pixel
Read the case study
05 /  Questions

The things Philadelphia operators ask before booking

What does this cost?
Engagements are scoped on the call against your close rate and average ticket, rather than from a rate card. Our current Philadelphia retainer band is $20k to $60k per month, 90-day initial term, but if the numbers do not support the spend, we will say so on that call rather than three months in.
Do you guarantee a cost per lead?
No, and be careful with anyone who does before seeing your intake. A guaranteed cost per lead is easy to hit by buying cheaper, lower-intent volume, which is exactly the outcome you are trying to avoid.
How long before anything moves in Philadelphia?
Paid channels can move inside the first month. Philadelphia runs on the oldest housing stock of any major American city: the median rowhouse is over 90 years old, so repair and replacement demand is structural rather than seasonal. Organic and local visibility compound from there. We set the timeline on the call from your baseline, not an industry average.
Do we have to switch our CRM or website?
Usually not. We instrument what you have first. If something genuinely blocks measurement we will show you what it is costing before recommending a change.
Do you have a Philadelphia office?
No. Magister Digital is a national, operator-run team headquartered in San Diego. We are a remote partner with deep vertical knowledge, not a local office with a Center City address. The founders and the in-house team run every Philadelphia engagement directly, with no account manager relaying messages and no local-office theater.
What if we are outside your three verticals?
We refer you to someone who works in your category. Learning an unfamiliar industry on a client's budget wastes a year for both sides.
Book a call

Bring your Philadelphia numbers. We will tell you what they say.

Forty-five minutes with a founder, over Zoom or a call. You keep the findings whether or not you hire us.

Book a strategy call or call (619) 330-0953
Retainer $20k to $60k per month · 90-day initial term · run from San Diego, serving the Philadelphia metro