Category: Knowledge
Field guides for home service operators on Google Ads, Local Service Ads, Google Business Profile, SEO and paid social, from Magister Digital.
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Garage Door Contractor SEO: High-Intent Keywords That Book Same-Day Jobs
Garage door SEO playbook: same-day repair keyword targeting, broken-spring Map Pack strategy, call extension setup, and the content cluster that converts emergency intent.
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Google Business Profile for Home Service Contractors: The 12-Point Optimization Checklist
GBP optimization checklist for home services: primary category selection, photo discipline, Q&A management, weekly posts, and the review velocity that holds the Map Pack.
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Google Local Service Ads for Plumbers: Setup, Budget, and Lead Quality
How plumbing contractors set up Google Local Service Ads, win the Google Guarantee badge, dispute bad leads, and hit a $6-$90 CPL by metro in 2026.
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Home Services Content Strategy: How Blog Posts Generate Inbound Calls 18 Months Later
Home services content marketing playbook: topic cluster architecture, question-driven page formats, and the call tracking that ties organic traffic to booked jobs.
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Home Services Programmatic Display: Retargeting Visitors Who Did Not Call
Programmatic display retargeting for home services: pixel setup, audience segmentation, frequency caps, and the campaign structure that re-engages warm visitors.
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HVAC Paid Social Ads: Using Facebook and Instagram to Fill the Slow Season
HVAC paid social playbook: seasonal Meta and Instagram campaigns, audience targeting by homeowner demographics, and creative that books tune-ups in April.
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Landscaping Lead Generation: How to Fill the Spring Schedule in February
Off-season landscaping lead generation for $5M+ landscape operators: pre-spring content, retargeting cadence, and the email sequence that books installs by March.
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Local SEO for HVAC Contractors: Map Pack Ranking Without an Agency
Step-by-step local SEO playbook for HVAC contractors: GBP category selection, 4.8-star review velocity targets, NAP discipline, and citations that move the Map Pack.
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LSAs vs. Google Ads vs. Organic SEO for Home Services: Where Each Dollar Actually Goes
LSAs vs. Google Ads vs. organic SEO for home services contractors: verified 2025 CPL benchmarks by trade, channel-mix math, and which lever produces booked jobs.
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Paid Search for Electrical Contractors: Keyword Match Types That Stop Wasting Budget
Electrical contractor Google Ads playbook: exact and phrase match keyword strategy, negative keyword lists, and ad copy that filters for permit-required jobs.