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Old rowhouses always need work
Philadelphia Meta Ads that book it

Somebody with a century-old rowhouse knows the next repair is coming and has simply not chosen who does it. That is a decision you can influence long before the search happens. We build the audiences, run server-side conversions so measurement survives iOS, and judge it on booked jobs. Run from San Diego for operators across a 5.9 million person metro.

02 · Benefits

Benefits of Meta Ads Management in Philadelphia

Philadelphia has the oldest housing stock of any major American city, which means an unusually large share of homeowners have known repair needs and no chosen contractor. Paid social reaches them while the decision is still open.

TEST → MATCH → WINNER → SHIP → REPORT
Booked jobs Cost per booked job
W1 W4 W8 $310 $128 12 43

Illustrative example. Booked jobs up and cost per booked job down as budget follows what closed each Friday. Real numbers land after your audit, sourced from your CRM.

03 · What lands in your inbox

A Philadelphia Meta attribution read, not a pitch

A 45-minute working session where we review your last 90 days of Meta spend against your CRM pipeline, side by side. You leave with a written attribution gap analysis, whether or not you ever hire us.

Attribution on Meta is modeled, not measured one to one. We disclose the confidence ranges instead of hiding them behind a ROAS dashboard.

Single-channel Meta Ads engagements start at $20K per month. Scoped to your market.

01

A server-side CAPI rebuild

The Conversions API fires from your server, not the browser, wired to closed-won data in your CRM. A 70 percent or better match rate is verified before new spend goes live.

02

Audiences seeded from closed-won

Custom and Lookalike audiences rebuilt from your actual customers, not stale pixel data. HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, and Housecall Pro all connect.

03

A weekly creative cycle

New static and video creative ships every Friday, briefed from the prior week's closed jobs. Dimitry Morgan reviews every ad before it launches.

04 · What we would run first

A real Philadelphia Meta operation, rebuilt around the audience and creative matrix

Your CRM segments run down one axis, creative angles across the other, and the pairings that produce closed jobs get the budget. The order is fixed: attribution first, then audiences, then creative cycles that compound.

CAPI comes first, audiences second, and creative ships every Friday from what closed the week before.

WIRE
Server-side CAPI to closed-won
Fires from your server, not the browser. A 70 percent or better match rate is verified before new spend goes live.
first
REBUILD
Audiences from closed-won
Custom and Lookalike audiences seeded from actual Philadelphia customers in your CRM, not stale pixel data.
your crm
TEST
Creative angles weekly
Static and video variations against each Philadelphia segment. Next week's brief comes from last week's closed jobs.
fridays
REPORT
Modeled attribution, honestly
Spend next to pipeline created, progressed, and closed, with the confidence ranges disclosed.
one page
05 · On the ground in Philadelphia

No Philadelphia office, and no Center City address to point at.

Magister Digital is an operator-run team headquartered in San Diego, serving operators across the city and out through Bucks, Montgomery, Delaware and Chester counties. We have no local suite and no account manager in the region, and we would rather say so than let you assume it.

The founders and the in-house team run your account directly instead. Every market we serve gets the same dashboard, the same weekly pipeline report and the same named owner per workstream. Nobody has ever fixed a cost per booked job by renting a room closer to the customer.

06 · Why this is built differently

One team runs the whole stack in Philadelphia

Most agencies sell you Meta Ads in isolation. We run it inside one stack, next to SEO, Google Ads, AI automation, CRM, and web, under one team and one dashboard, so there is no vendor finger-pointing when the number moves.

Built for one of three verticals. Pick yours: home services, medical and dental, or legal.

07 · Questions Philadelphia operators ask first

The questions a careful Philadelphia buyer is already holding

Can you track Meta back to closed revenue after iOS 14.5?
Partly, and anyone promising perfect attribution is selling something. Server-side conversions plus a monitored match rate recover much of what was lost, and source tagging into your CRM covers more. We show you the remaining gap.
Do you run Advantage+ or manage campaigns manually?
Both, selectively. Advantage+ only goes live once enough first-party signal exists for it to optimize against, and it is never set and forget. Dimitry Morgan reviews every campaign before launch.
How often does creative get refreshed?
Weekly. New creative launches every Friday, briefed from the prior week's closed jobs in your CRM. Most agencies refresh monthly or quarterly based on design availability. We run a structured Monday to Friday cycle based on results.
What does our CRM need to support this?
HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, and Housecall Pro all work, as does any system with a webhook layer. The requirements are a closed-won stage and API access, so spend can be tied to actual customers rather than form fills.
What lands in the weekly report?
Spend by campaign and audience, the CAPI match rate, CRM pipeline created, progressed, and closed from Meta-attributed sessions, modeled attribution with its confidence ranges, and a short written note on next week's creative cycle. No ROAS vanity dashboards, no impression headlines.
What does Meta Ads management cost in Philadelphia?
Scoped on the call against your close rate and average ticket. Our current Philadelphia retainer band is $20k to $60k per month, 90-day initial term. If the math does not work we would rather tell you on that call.
Does social work for Philadelphia rowhouse repair work?
For the planned half of it, yes. Emergencies belong on search. Rewiring, repointing, stack replacement and anything a homeowner has been putting off for two years are decisions social can move, because nobody is searching for them yet.
08 · Who you will work with

Three founders. You will speak to one of them

Brian Hong

Brian Hong

Co-founder & CEO
Read profile
Michael Merlino

Michael Merlino

Co-founder, Strategy & AI systems
Read profile
Dimitry Morgan

Dimitry Morgan

Co-founder, Head of paid media
Read profile
09 · Locations

San Diego HQ, servicing ten metros nationwide

10 · Book a call

Bring your numbers. We will tell you what they say.

Forty-five minutes, no deck, and you keep the findings whether or not you hire us.