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Nowhere punishes waste faster
San Jose Google Ads run tight

San Jose is one of the most expensive paid search markets in the United States, which means sloppiness that would be survivable elsewhere is not survivable here. We audit, rebuild and run the account, wire GA4 through to your CRM, and report cost per booked job in a Monday brief. Run from San Diego, serving a two million person metro.

02 · Benefits

Benefits of Google Ads Management in San Jose

With income per person among the highest in the country and search costs to match, San Jose punishes a loose account faster than anywhere we work. The upside is that every improvement is worth more here too.

SPEND → CLICK → LEAD → BOOKED → CLOSED
Ad spend
Every dollar tracked
Clicks
Tagged by campaign
Leads
← the usual leak
Booked
Synced to CRM
Closed
Cost per booked job
03 · What lands in your inbox

A weekly brief you can hand your San Jose CFO

A 45-minute working session where we pull up your Google Ads account, your GA4, and your CRM side by side. You see where budget goes to queries that never close, and what a properly structured Performance Max asset group looks like. Whether or not you ever hire us.

If the math at the end of the first 30 days says we are not moving the calendar, we say so before Month 2 invoices.

Single-channel Google Ads engagements start at $20K per month. Scoped to your market.

01

A cost per closed deal view

Spend, clicks, leads, booked appointments, and closed revenue by campaign, reconciled inside your own CRM and updated every Monday. The headline number is cost per closed deal, not cost per lead.

02

A GA4 to CRM attribution bridge

Enhanced conversions, offline conversion import for phone closes, and call tracking mapped to campaign and keyword. HubSpot, Go High Level, ServiceTitan, Salesforce, and Jobber all integrate, each in its own way.

03

A Performance Max rebuild

Proper feeds, tightened asset groups, audience signals from your first-party CRM data, brand exclusions, and weekly audits. We do not hand Performance Max the keys and call it strategy.

04 · What we would run first

The funnel we wire from San Jose spend to cost per booked job

Most San Jose accounts we audit have 30 to 60 percent of budget going to queries that never book jobs in this market. So the first three weeks follow a fixed order: read everything, wire the attribution, then rebuild on data instead of hunches.

Week 1 is the audit, Week 2 is the GA4 to CRM bridge, Week 3 ships the restructure, and every Monday after that is a brief signed by a founder.

AUDIT
Read the whole account
Every active campaign, ad group, keyword, bidding strategy, conversion action, and negative keyword list, read against your San Jose corridor.
week 1
ATTRIBUTE
Wire spend to your pipeline
GA4 connected to your CRM: enhanced conversions, offline conversion import for phone closes, call tracking by campaign and keyword.
week 2
RESTRUCTURE
Rebuild on attribution data
Tighten Performance Max asset groups, pull broad match where it bleeds, restructure the campaign architecture.
live by week 3
BRIEF
A Monday brief signed by a founder
Spend, leads, booked appointments, closed revenue, and cost per closed deal by campaign, every week.
every Monday
05 · On the ground in San Jose

No San Jose office, which in this market is a feature.

Magister Digital is an operator-run team headquartered in San Diego, serving operators across Santa Clara County. We keep no South Bay address. Renting one here is among the most expensive ways an agency can add cost to your retainer without adding anything to your pipeline.

The founders and the in-house team run your account directly instead. Every market we serve gets the same dashboard, the same weekly pipeline report and the same named owner per workstream. In the most expensive paid search market in the country, what you want from an agency is discipline, not a lobby.

06 · Why this is built differently

One team runs the whole stack in San Jose

Most agencies sell you Google Ads in isolation. We run it inside one stack, next to SEO, Meta Ads, AI automation, CRM, and web, under one team and one dashboard, so there is no vendor finger-pointing when the number moves.

Built for one of three verticals. Pick yours: home services, medical and dental, or legal.

07 · Questions San Jose operators ask first

The questions a careful San Jose buyer is already holding

What does Google Ads management cost in San Jose?
Scoped on the call against your close rate and average ticket rather than a rate card. Our current San Jose retainer band is $20k to $60k per month on a 90-day initial term. In one of the most expensive paid search markets in the United States, if the numbers do not support the spend we will say so on that call.
Do you manage Performance Max?
Yes, with proper feeds, asset groups, audience signals from your first-party CRM data, and brand exclusions. We do not hand Performance Max the keys and call it strategy.
How do you connect Google Ads to our CRM?
We build the GA4 to CRM import in Week 2. HubSpot, Go High Level, ServiceTitan, Salesforce, and Jobber all integrate differently. Once live, leads from every campaign carry a source tag through your pipeline to closed-won.
Do you run Demand Gen and YouTube?
Both are part of the stack where the sales cycle runs longer than two weeks or consumer awareness is the bottleneck. We scope those channels into your 90-day plan after Month 1 attribution is clean, not before.
Who actually runs the account?
Dimitry Morgan, Head of Paid Media at Magister Digital, operating with ties to Denver Digital Agency and Green Hat Local SEO. The same operator who builds your account reads your brief every Monday. No account coordinators, no junior managers running your spend, no handoff after the contract is signed.
Our South Bay cost per lead looks terrible. Is it?
Possibly not. Cost per lead is close to meaningless here without average ticket beside it, and a figure that would be alarming in Texas can be perfectly healthy against a Willow Glen remodel. The number worth watching is cost per booked job against revenue.
Will you rebuild the account or work with what we have?
We instrument what exists first and show you what it is costing before recommending a rebuild. Often the structure is sound and the measurement is the problem.
08 · Who you will work with

Three founders. You will speak to one of them

Brian Hong

Brian Hong

Co-founder & CEO
Read profile
Michael Merlino

Michael Merlino

Co-founder, Strategy & AI systems
Read profile
Dimitry Morgan

Dimitry Morgan

Co-founder, Head of paid media
Read profile
09 · Locations

San Diego HQ, servicing ten metros nationwide

10 · Book a call

Bring your numbers. We will tell you what they say.

Forty-five minutes, no deck, and you keep the findings whether or not you hire us.