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Catch demand before the search bar
New York Meta Ads that book work

By the time a New Yorker types your service into Google, you are bidding against everyone else in the most expensive auction in the country. Paid social reaches the same person earlier and cheaper. We build the audiences, run server-side conversions so the measurement survives iOS, and judge the whole thing on booked jobs. Run from San Diego, serving all five boroughs.

02 · Benefits

Benefits of Meta Ads Management in New York

8.5 million people live across the five boroughs, inside a metro of roughly 20 million. That is an enormous pool of people with your problem who have not started shopping yet, which is exactly where the cheaper appointments sit.

TEST → MATCH → WINNER → SHIP → REPORT
Booked jobs Cost per booked job
W1 W4 W8 $310 $128 12 43

Illustrative example. Booked jobs up and cost per booked job down as budget follows what closed each Friday. Real numbers land after your audit, sourced from your CRM.

03 · What lands in your inbox

A New York Meta attribution read, not a pitch

A 45-minute working session where we review your last 90 days of Meta spend against your CRM pipeline, side by side. You leave with a written attribution gap analysis, whether or not you ever hire us.

Attribution on Meta is modeled, not measured one to one. We disclose the confidence ranges instead of hiding them behind a ROAS dashboard.

Single-channel Meta Ads engagements start at $20K per month. Scoped to your market.

01

A server-side CAPI rebuild

The Conversions API fires from your server, not the browser, wired to closed-won data in your CRM. A 70 percent or better match rate is verified before new spend goes live.

02

Audiences seeded from closed-won

Custom and Lookalike audiences rebuilt from your actual customers, not stale pixel data. HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, and Housecall Pro all connect.

03

A weekly creative cycle

New static and video creative ships every Friday, briefed from the prior week's closed jobs. Dimitry Morgan reviews every ad before it launches.

04 · What we would run first

A real New York Meta operation, rebuilt around the audience and creative matrix

Your CRM segments run down one axis, creative angles across the other, and the pairings that produce closed jobs get the budget. The order is fixed: attribution first, then audiences, then creative cycles that compound.

CAPI comes first, audiences second, and creative ships every Friday from what closed the week before.

WIRE
Server-side CAPI to closed-won
Fires from your server, not the browser. A 70 percent or better match rate is verified before new spend goes live.
first
REBUILD
Audiences from closed-won
Custom and Lookalike audiences seeded from actual New York customers in your CRM, not stale pixel data.
your crm
TEST
Creative angles weekly
Static and video variations against each New York segment. Next week's brief comes from last week's closed jobs.
fridays
REPORT
Modeled attribution, honestly
Spend next to pipeline created, progressed, and closed, with the confidence ranges disclosed.
one page
05 · On the ground in New York

We do not keep a New York office, and we will not invent one.

Magister Digital is an operator-run team headquartered in San Diego, serving all five boroughs. Plenty of agencies rent a Manhattan mailbox to look bigger than they are. We would rather tell you where we sit, because the address was never the thing you were buying.

What you get instead is the founders and the in-house team running your account directly, with no account manager relaying messages. Every market we serve gets the same dashboard, the same weekly pipeline report, and the same named owner per workstream. The receipt is the deliverable.

06 · Why this is built differently

One team runs the whole stack in New York

Most agencies sell you Meta Ads in isolation. We run it inside one stack, next to SEO, Google Ads, AI automation, CRM, and web, under one team and one dashboard, so there is no vendor finger-pointing when the number moves.

Built for one of three verticals. Pick yours: home services, medical and dental, or legal.

07 · Questions New York operators ask first

The questions a careful New York buyer is already holding

Can you track Meta back to closed revenue after iOS 14.5?
Partly, and anyone promising perfect attribution is selling something. Server-side conversions plus a monitored match rate recover a large share of what in-platform reporting lost, and source tagging into your CRM covers more. We show you the gap rather than pretending it closed.
Do you run Advantage+ or manage campaigns manually?
Both, selectively. Advantage+ only goes live once enough first-party signal exists for it to optimize against, and it is never set and forget. Dimitry Morgan reviews every campaign before launch.
How often does creative get refreshed?
Weekly. New creative launches every Friday, briefed from the prior week's closed jobs in your CRM. Most agencies refresh monthly or quarterly based on design availability. We run a structured Monday to Friday cycle based on results.
What does our CRM need to support this?
HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, and Housecall Pro all work, as does any system with a webhook layer. The requirements are a closed-won stage and API access, so spend can be tied to actual customers rather than form fills.
What lands in the weekly report?
Spend by campaign and audience, the CAPI match rate, CRM pipeline created, progressed, and closed from Meta-attributed sessions, modeled attribution with its confidence ranges, and a short written note on next week's creative cycle. No ROAS vanity dashboards, no impression headlines.
What does Meta Ads management cost in New York?
Scoped on the call against your close rate and average ticket. Our current New York retainer band is $20k to $60k per month, 90-day initial term. If the math does not work in the most expensive market in the country, we would rather tell you on that call.
Is Meta worth it for a New York service business?
It depends on whether your buyer can be identified before they search. High-intent emergency work usually belongs on search first. Considered purchases, elective medical and anything with a long decision window tend to justify paid social here, because the search click is so expensive.
08 · Who you will work with

Three founders. You will speak to one of them

Brian Hong

Brian Hong

Co-founder & CEO
Read profile
Michael Merlino

Michael Merlino

Co-founder, Strategy & AI systems
Read profile
Dimitry Morgan

Dimitry Morgan

Co-founder, Head of paid media
Read profile
09 · Locations

San Diego HQ, servicing ten metros nationwide

10 · Book a call

Bring your numbers. We will tell you what they say.

Forty-five minutes, no deck, and you keep the findings whether or not you hire us.