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New York web design that earns its traffic
And converts what you buy

Traffic costs more to acquire in New York than anywhere else in the country, which makes a slow or confusing site the most expensive thing on the invoice. We build for speed, wire every form and phone call into your CRM before launch, and hand over the files so the next team improves the build rather than restarting it. Run from San Diego for operators across the five boroughs.

02 · Benefits

Benefits of Web Design in New York

Every visit to a New York service business site was expensive to win, whether it came from the most costly ad auction in the country or from organic ground held against 8.5 million residents across five boroughs, inside a metro of roughly 20 million. Wasting that visit is the real cost.

AUDIT → MAP → BUILD → WIRE → LAUNCH
WEB DESIGN HTML CSS JS PHP 4.0s → 2.0s SERVER-RENDERED · SCHEMA-STACKED · OWNED BY YOU

A custom WordPress Full Site Editing build: server-rendered HTML that AI crawlers can read, a complete schema stack, and attribution wired before launch. Load targets move from four seconds to two. Live figures land after your audit.

03 · What lands in your inbox

A web revenue audit for New York, not a redesign pitch

A 45-minute working session where you bring your analytics and we read them together. You leave with a written read on where the site is dropping qualified buyers and what we would fix first, whether or not you ever hire us.

We are not the lowest bid. We are the right option for operators done paying for a refresh and ready to pay for a pipeline instrument.

Single-channel web design engagements start at $20K per month. Scoped to your New York build.

01

A performance and conversion read

Core Web Vitals and buyer behavior, page by page. Where the site loads slow, where buyers drop, and how the two connect.

02

The highest-priority leak, costed

The single conversion problem costing you the most qualified buyers right now, with an estimate of what it is worth to fix it.

03

A scoped plan inside seven days

Which pages get rebuilt, the schema stack, the tracking and CRM wiring, and the baseline numbers we will measure the build against at 30, 60, and 90 days.

04 · What we would run first

The work in New York: from a slow page-builder site to a conversion instrument

A site is not done when it looks better. It is done when it converts better. So the build follows a fixed order: read the numbers, map the architecture to how your buyers decide, build server-rendered, and wire the attribution before anything launches.

Every page gets one primary action, the copy comes from your calls and reviews, and the baselines are set before launch so the delta is visible at 30, 60, and 90 days.

AUDIT
Performance and conversion, read together
Core Web Vitals and buyer behavior by page. Where it loads slow, where New York buyers drop, and how the two connect.
week 1
MAP
Architecture from the buyer's decision path
Hierarchy built from how your buyers actually decide, with one primary action per page.
your buyers
BUILD
Server-rendered, schema-stacked, your voice
A custom WordPress Full Site Editing theme, a complete schema stack, and copy pulled from your team, your calls, and your reviews.
no page builder
WIRE
Attribution installed before launch
GA4 events, Tag Manager, call tracking, and CRM wiring, live before the site is, with baselines set.
pre-launch
05 · On the ground in New York

We do not keep a New York office, and we will not invent one.

Magister Digital is an operator-run team headquartered in San Diego, serving all five boroughs. Plenty of agencies rent a Manhattan mailbox to look bigger than they are. We would rather tell you where we sit, because the address was never the thing you were buying.

What you get instead is the founders and the in-house team running your account directly, with no account manager relaying messages. Every market we serve gets the same dashboard, the same weekly pipeline report, and the same named owner per workstream. The receipt is the deliverable.

06 · Why this is built differently

One team runs the whole stack in New York

A site is not a deliverable. It is a pipeline instrument, and it only earns its cost when the traffic feeding it and the CRM behind it are built to the same standard. That is why the site is never the whole job.

Built for one of three verticals. Pick yours: home services, medical and dental, or legal.

07 · Questions New York operators ask first

The questions a careful New York buyer is already holding

How long does a New York build take?
Scoped on the call against the size of the site and how much of the content already exists. We would rather give you a date we can hold than a fast number that slips, particularly when paid traffic is waiting on the launch.
What do you build on, and why not a page builder?
WordPress with a custom Full Site Editing block theme. Server-rendered HTML is the foundation because it is what AI crawlers can read, what Google indexes without executing JavaScript, and what loads fast on a 4G connection.
Do you write the copy or do we?
We write it, you approve it, and we interview your team first so it sounds like the business rather than a template. Nothing about your work goes live on a claim you have not signed off.
Do we need a separate page per borough?
Only where the offer genuinely differs by borough. Thin pages that swap a place name earn nothing and can drag the rest of the site down. Where the service, the pricing or the response time really does change, a page is worth building.
Who owns the site after it launches?
You do. Full ownership of the WordPress installation, the theme code, and all content transfers to your hosting environment on launch day. No proprietary platform lock-in.
How do you measure whether the site is working?
Qualified contact rate by page, form submissions by source, call clicks from mobile, and pipeline value attributed to the site in your CRM. Baselines are set before launch so the delta is visible at 30, 60, and 90 days.
What does a web design engagement cost?
Single-channel web design engagements start at $20K per month. Full-stack engagements that add SEO, paid media, CRM wiring, and analytics setup start at $60K per month.
08 · Who you will work with

Three founders. You will speak to one of them

Brian Hong

Brian Hong

Co-founder & CEO
Read profile
Michael Merlino

Michael Merlino

Co-founder, Strategy & AI systems
Read profile
Dimitry Morgan

Dimitry Morgan

Co-founder, Head of paid media
Read profile
09 · Locations

San Diego HQ, servicing ten metros nationwide

10 · Book a call

Bring your numbers. We will tell you what they say.

Forty-five minutes, no deck, and you keep the findings whether or not you hire us.