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Be known before the storm
Dallas Meta Ads that get there first

After a hail storm the search results are a bidding war and every roofer looks the same. The businesses that do well are the ones homeowners already recognize. Paid social builds that recognition in the quiet months. Run from San Diego, serving an eight million person metroplex.

02 · Benefits

Benefits of Meta Ads Management in Dallas

North Texas hail creates a market where thousands of homeowners need the same service in the same fortnight. Being a familiar name going into that week is worth more than any bid adjustment made during it.

TEST → MATCH → WINNER → SHIP → REPORT
Booked jobs Cost per booked job
W1 W4 W8 $310 $128 12 43

Illustrative example. Booked jobs up and cost per booked job down as budget follows what closed each Friday. Real numbers land after your audit, sourced from your CRM.

03 · What lands in your inbox

A Dallas Meta attribution read, not a pitch

A 45-minute working session where we review your last 90 days of Meta spend against your CRM pipeline, side by side. You leave with a written attribution gap analysis, whether or not you ever hire us.

Attribution on Meta is modeled, not measured one to one. We disclose the confidence ranges instead of hiding them behind a ROAS dashboard.

Single-channel Meta Ads engagements start at $20K per month. Scoped to your market.

01

A server-side CAPI rebuild

The Conversions API fires from your server, not the browser, wired to closed-won data in your CRM. A 70 percent or better match rate is verified before new spend goes live.

02

Audiences seeded from closed-won

Custom and Lookalike audiences rebuilt from your actual customers, not stale pixel data. HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, and Housecall Pro all connect.

03

A weekly creative cycle

New static and video creative ships every Friday, briefed from the prior week's closed jobs. Dimitry Morgan reviews every ad before it launches.

04 · What we would run first

A real Dallas Meta operation, rebuilt around the audience and creative matrix

Your CRM segments run down one axis, creative angles across the other, and the pairings that produce closed jobs get the budget. The order is fixed: attribution first, then audiences, then creative cycles that compound.

CAPI comes first, audiences second, and creative ships every Friday from what closed the week before.

WIRE
Server-side CAPI to closed-won
Fires from your server, not the browser. A 70 percent or better match rate is verified before new spend goes live.
first
REBUILD
Audiences from closed-won
Custom and Lookalike audiences seeded from actual Dallas customers in your CRM, not stale pixel data.
your crm
TEST
Creative angles weekly
Static and video variations against each Dallas segment. Next week's brief comes from last week's closed jobs.
fridays
REPORT
Modeled attribution, honestly
Spend next to pipeline created, progressed, and closed, with the confidence ranges disclosed.
one page
05 · On the ground in Dallas

No Dallas office, and no second address in Fort Worth either.

Magister Digital is an operator-run team headquartered in San Diego, serving operators across the metroplex. We keep no North Texas address, and given that this market already spreads across two downtowns thirty miles apart, one more rented room would not have helped anybody.

The founders and the in-house team run your account directly instead. Every market we serve gets the same dashboard, the same weekly pipeline report and the same named owner per workstream. When hail lands, what matters is whether the phones and the campaigns are ready, not where the invoice was posted.

06 · Why this is built differently

One team runs the whole stack in Dallas

Most agencies sell you Meta Ads in isolation. We run it inside one stack, next to SEO, Google Ads, AI automation, CRM, and web, under one team and one dashboard, so there is no vendor finger-pointing when the number moves.

Built for one of three verticals. Pick yours: home services, medical and dental, or legal.

07 · Questions Dallas operators ask first

The questions a careful Dallas buyer is already holding

Can you track Meta back to closed revenue after iOS 14.5?
Partly, and anyone promising perfect attribution is selling something. Server-side conversions plus a monitored match rate recover much of what was lost, and source tagging into your CRM covers more. We show you the remaining gap.
Do you run Advantage+ or manage campaigns manually?
Both, selectively. Advantage+ only goes live once enough first-party signal exists for it to optimize against, and it is never set and forget. Dimitry Morgan reviews every campaign before launch.
How often does creative get refreshed?
Weekly. New creative launches every Friday, briefed from the prior week's closed jobs in your CRM. Most agencies refresh monthly or quarterly based on design availability. We run a structured Monday to Friday cycle based on results.
What does our CRM need to support this?
HubSpot, Go High Level, Salesforce, ServiceTitan, Jobber, and Housecall Pro all work, as does any system with a webhook layer. The requirements are a closed-won stage and API access, so spend can be tied to actual customers rather than form fills.
What lands in the weekly report?
Spend by campaign and audience, the CAPI match rate, CRM pipeline created, progressed, and closed from Meta-attributed sessions, modeled attribution with its confidence ranges, and a short written note on next week's creative cycle. No ROAS vanity dashboards, no impression headlines.
What does Meta Ads management cost in Dallas?
Scoped on the call against your close rate and average ticket. Our current Dallas retainer band is $20k to $60k per month, 90-day initial term. If the math does not work we would rather tell you on that call.
When should a North Texas roofer start running social?
Well before spring. Starting the week after hail means paying peak prices to introduce yourself to people who are already collecting quotes, which is the most expensive possible moment to become known.
08 · Who you will work with

Three founders. You will speak to one of them

Brian Hong

Brian Hong

Co-founder & CEO
Read profile
Michael Merlino

Michael Merlino

Co-founder, Strategy & AI systems
Read profile
Dimitry Morgan

Dimitry Morgan

Co-founder, Head of paid media
Read profile
09 · Locations

San Diego HQ, servicing ten metros nationwide

10 · Book a call

Bring your numbers. We will tell you what they say.

Forty-five minutes, no deck, and you keep the findings whether or not you hire us.