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New York Google Ads in the priciest auction
Paid back in booked jobs

Nowhere in the country costs more per click than New York, which means a wasted one hurts more here than anywhere else. We audit, rebuild and run the account, wire GA4 through to your CRM, and hand you a Monday brief carrying one figure: cost per booked job. Run from San Diego for operators across the five boroughs, with no Manhattan address to pay for.

02 · Benefits

Benefits of Google Ads Management in New York

New York is 8.5 million people across five boroughs inside a metro of roughly 20 million, and it is the most expensive, most crowded local market in the country. A citywide campaign here spends real money reaching people who will never become your customer.

SPEND → CLICK → LEAD → BOOKED → CLOSED
Ad spend
Every dollar tracked
Clicks
Tagged by campaign
Leads
← the usual leak
Booked
Synced to CRM
Closed
Cost per booked job
03 · What lands in your inbox

A weekly brief you can hand your New York CFO

A 45-minute working session where we pull up your Google Ads account, your GA4, and your CRM side by side. You see where budget goes to queries that never close, and what a properly structured Performance Max asset group looks like. Whether or not you ever hire us.

If the math at the end of the first 30 days says we are not moving the calendar, we say so before Month 2 invoices.

Single-channel Google Ads engagements start at $20K per month. Scoped to your market.

01

A cost per closed deal view

Spend, clicks, leads, booked appointments, and closed revenue by campaign, reconciled inside your own CRM and updated every Monday. The headline number is cost per closed deal, not cost per lead.

02

A GA4 to CRM attribution bridge

Enhanced conversions, offline conversion import for phone closes, and call tracking mapped to campaign and keyword. HubSpot, Go High Level, ServiceTitan, Salesforce, and Jobber all integrate, each in its own way.

03

A Performance Max rebuild

Proper feeds, tightened asset groups, audience signals from your first-party CRM data, brand exclusions, and weekly audits. We do not hand Performance Max the keys and call it strategy.

04 · What we would run first

The funnel we wire from New York spend to cost per booked job

Most New York accounts we audit have 30 to 60 percent of budget going to queries that never book jobs in this market. So the first three weeks follow a fixed order: read everything, wire the attribution, then rebuild on data instead of hunches.

Week 1 is the audit, Week 2 is the GA4 to CRM bridge, Week 3 ships the restructure, and every Monday after that is a brief signed by a founder.

AUDIT
Read the whole account
Every active campaign, ad group, keyword, bidding strategy, conversion action, and negative keyword list, read against your New York corridor.
week 1
ATTRIBUTE
Wire spend to your pipeline
GA4 connected to your CRM: enhanced conversions, offline conversion import for phone closes, call tracking by campaign and keyword.
week 2
RESTRUCTURE
Rebuild on attribution data
Tighten Performance Max asset groups, pull broad match where it bleeds, restructure the campaign architecture.
live by week 3
BRIEF
A Monday brief signed by a founder
Spend, leads, booked appointments, closed revenue, and cost per closed deal by campaign, every week.
every Monday
05 · On the ground in New York

We do not keep a New York office, and we will not invent one.

Magister Digital is an operator-run team headquartered in San Diego, serving all five boroughs. Plenty of agencies rent a Manhattan mailbox to look bigger than they are. We would rather tell you where we sit, because the address was never the thing you were buying.

What you get instead is the founders and the in-house team running your account directly, with no account manager relaying messages. Every market we serve gets the same dashboard, the same weekly pipeline report, and the same named owner per workstream. The receipt is the deliverable.

06 · Why this is built differently

One team runs the whole stack in New York

Most agencies sell you Google Ads in isolation. We run it inside one stack, next to SEO, Meta Ads, AI automation, CRM, and web, under one team and one dashboard, so there is no vendor finger-pointing when the number moves.

Built for one of three verticals. Pick yours: home services, medical and dental, or legal.

07 · Questions New York operators ask first

The questions a careful New York buyer is already holding

What does Google Ads management cost in New York?
Engagements are scoped on the call against your close rate and average ticket rather than a rate card. Our current New York retainer band is $20k to $60k per month on a 90-day initial term. New York media costs more than anywhere else in the country, so if the numbers do not support the spend we will say so on that call rather than three months in.
Do you manage Performance Max?
Yes, with proper feeds, asset groups, audience signals from your first-party CRM data, and brand exclusions. We do not hand Performance Max the keys and call it strategy.
How do you connect Google Ads to our CRM?
We build the GA4 to CRM import in Week 2. HubSpot, Go High Level, ServiceTitan, Salesforce, and Jobber all integrate differently. Once live, leads from every campaign carry a source tag through your pipeline to closed-won.
Do you run Demand Gen and YouTube?
Both are part of the stack where the sales cycle runs longer than two weeks or consumer awareness is the bottleneck. We scope those channels into your 90-day plan after Month 1 attribution is clean, not before.
Who actually runs the account?
Dimitry Morgan, Head of Paid Media at Magister Digital, operating with ties to Denver Digital Agency and Green Hat Local SEO. The same operator who builds your account reads your brief every Monday. No account coordinators, no junior managers running your spend, no handoff after the contract is signed.
Our agency says New York is just expensive. Are they wrong?
They are right that it is expensive and wrong if that is the whole answer. Expensive is the starting condition here, not an explanation for a rising cost per booked job. The question worth asking is which boroughs, which hours and which match types are consuming the budget, and whether anyone has looked recently.
Will you rebuild the account or work with what we have?
We instrument what you have first and show you what it is costing before recommending a rebuild. Sometimes the structure is sound and the measurement is broken, which is a much cheaper problem to fix.
08 · Who you will work with

Three founders. You will speak to one of them

Brian Hong

Brian Hong

Co-founder & CEO
Read profile
Michael Merlino

Michael Merlino

Co-founder, Strategy & AI systems
Read profile
Dimitry Morgan

Dimitry Morgan

Co-founder, Head of paid media
Read profile
09 · Locations

San Diego HQ, servicing ten metros nationwide

10 · Book a call

Bring your numbers. We will tell you what they say.

Forty-five minutes, no deck, and you keep the findings whether or not you hire us.