Category: Answers
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What Is the Difference Between Google Local Service Ads and Regular Google Ads?
Local Service Ads vs. Google Ads for home services contractors: pricing model, placement, badge requirements, and which channel earns the lower cost per booked job.
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When Should a Home Services Contractor Start Running Google Ads?
When to start Google Ads as a contractor: 4 readiness gates including CRM source tracking, intake capacity, $5K minimum monthly spend, and landing page quality.
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How Do I Track Which Marketing Channel Is Generating My Contractor Leads?
How to track which marketing channel generates contractor leads: CRM source field setup, tracking phone numbers, URL parameters, and weekly BI reconciliation.
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How Much Does a Roofing Lead Cost on Google Ads?
Verified 2025 roofing Google Ads CPL: $228 average per LocaliQ, with 3-5x spread across metros. The math on cost per booked job vs. cost per lead for roofers.
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How Much Should a Roofing Company Spend on Marketing per Month?
Roofing company marketing budget: 8-15 percent of revenue typical, with channel allocation by revenue tier and metro. The numbers by company size and market.
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How Do Restoration Companies Get Leads from Insurance Adjusters?
How restoration companies build the insurance adjuster referral channel: documentation discipline, Xactimate proficiency, and the relationship cadence that earns referrals.
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How Do I Rank My HVAC Company in the Google Map Pack?
How to rank an HVAC company in the Google Map Pack: primary category, 200+ reviews at 4.8 stars, NAP consistency, and weekly GBP discipline that holds top 3.
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How Does Programmatic Display Advertising Work for Home Services?
How programmatic display works for home services contractors: retargeting site visitors who did not call, pixel architecture, audience segmentation, and ROI math.
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Why Is My Plumbing Company Not Showing Up on Google Maps?
Why a plumbing company is not showing on Google Maps: 8 common causes from GBP suspension to NAP mismatch to category errors, with the diagnostic and fix order.
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Is It Worth It to Pay for Leads from a Lead Generation Service?
Is paying for contractor leads from Angi, HomeAdvisor, or similar services worth it? The shared-lead math, the brand-dependency cost, and when aggregators make sense.