Category: Answers
Straight answers to what contractors ask about leads, Google Ads, SEO and the map pack, plus local search notes for San Diego businesses.
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What Is the Average Conversion Rate for an HVAC Website?
Average HVAC website conversion rate in 2026: 6.56 percent on Google Ads search per LocaliQ benchmarks, with landing-page conversion ranging 6-9 percent.
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What Is a Google Guarantee Badge and How Do I Get One as a Contractor?
Google Guarantee badge for home services contractors: qualification steps, timeline, license and insurance requirements, and what the badge does for conversion rate.
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What Is the Difference Between Google Local Service Ads and Regular Google Ads?
Local Service Ads vs. Google Ads for home services contractors: pricing model, placement, badge requirements, and which channel earns the lower cost per booked job.
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How Long Does It Take for SEO to Work for a Contractor?
SEO timeline for home services contractors: ranking shifts in 30 days, lead production in 90-180 days, full ROI in 12-18 months. The phased timeline by month.
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How Many Google Reviews Does an HVAC Company Need to Rank in the Map Pack?
How many Google reviews an HVAC company needs to rank in the Map Pack: 200+ reviews at 4.8 stars holds top 3, with trailing 90-day velocity mattering most.
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How Much Does SEO Cost for a Home Services Company?
SEO pricing for home services contractors in 2026: typical monthly investment by revenue tier, deliverables, and the cost-per-booked-job math that justifies the spend.
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Is It Worth It to Pay for Leads from a Lead Generation Service?
Is paying for contractor leads from Angi, HomeAdvisor, or similar services worth it? The shared-lead math, the brand-dependency cost, and when aggregators make sense.
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Why Is My Plumbing Company Not Showing Up on Google Maps?
Why a plumbing company is not showing on Google Maps: 8 common causes from GBP suspension to NAP mismatch to category errors, with the diagnostic and fix order.
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How Does Programmatic Display Advertising Work for Home Services?
How programmatic display works for home services contractors: retargeting site visitors who did not call, pixel architecture, audience segmentation, and ROI math.
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How Do I Rank My HVAC Company in the Google Map Pack?
How to rank an HVAC company in the Google Map Pack: primary category, 200+ reviews at 4.8 stars, NAP consistency, and weekly GBP discipline that holds top 3.